Michael Pollack tells a good story, about his child’s birth. And we love stories, and can’t help but read the intimate details. He makes a good point. People expect to get to know you through your ezine, newsletters and blogs.
How personal do you get? I suppose it depends on your personality, the kind of business you’re in, and how comfortable you are about being transparent.
In some circles, I am an open book; but somehow I am reluctant to share too much of my story online. I guess I don’t want to take up your time unless there’s something in it for you.
Michael writes for the Savvy Solo-preneur, a term he’s coined that fits many of us in the online world who are leveraging the Internet to do business. Read his blog about stories here.
He’s excited about being part of the revolution that blogs play a major part of. (I know, I know, it’s a dangling participle. But hey, it’s my blog, it’s Sunday afternoon, the tennis finals just finished, and I’m too lazy to change that last sentence.)
I’m so grateful for being a part of that world too, in my own small way, and for being able to earn my living doing what I love: reading, writing and blogging. I love playing tennis too, but nobody’s going to pay me for the way I play… And that’s my story.
What’s yours? What do you notice about the world or your industry? Are you telling a story about that? What excites you about your work and how can you tell your readers your story?
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