Do you make these 6 common errors when you write your e-newsletter?
Out of the hundreds of email promotions and newsletters I review each week, here are the most common errors:
1. Either too personal, informal and friendly, or – too formal, too impersonal, with too much jargon or corporate-speak
2. Too much content, too long, too many topics and multiple calls to action
3. Boring content, nothing compelling in the subject line or headline
4. Talking about the person or company too much, with no regard for what’s in it for readers
5. Too much hype, too many bolded or all-cap words, aggressively calling for action with no real benefit spelled out for readers
6. Not enough compelling reason to do anything other than scan, read, and delete…in some cases, no call to action whatsoever
Remember, your email must inform, educate, entertain, and give something of value to readers.
Otherwise, you are taking up valuable time and energy from your readers who will eventually delete and unsubscribe.