"How should I write my bio?" New clients to Customized Newsletter Services who are setting up their first newsletters always ask me what should go in the bio section.
It used to be that the bio section was like a mini-resume. You included your education, publications, company role and client list…. all about you and what you’ve done.
Today that would be considered ineffective. Your bio or resource box, or author blurb, (whatever you call it) should work for you as a marketing tool. The modern bio is all about them, the readers.
Here are 3 questions to answer to help make writing this a breeze:
- Who are you writing for? Who is your target audience?
- What benefits do readers/clients derive from reading or working with you?
- Who are you?
These questions should also work when you are writing a tag line to head up your blog, your newsletter, your information product, your e-book, and any publication.
Examples:
Savvy eBiz Tips: a weekly ezine with tips for professionals, entrepreneurs and small businesses who want to attract, sell, and profit with simple online tools. Brought to you by The Blog Squad, Patsi Krakoff and Denise Wakeman.
Writing Great Ezines:
A blog for coaches, consultants, speakers, authors and publishers who want to hone their skills and improve their communications for newsletters and blogs by Patsi Krakoff, Psy. D.
For a newsletter bio, you would expand the tag line and cover all three points, the most important of which is "what’s in it for them" – WIIFM – what benefits are there for the reader. What problem do you solve?
Bonus tip: be sure to update your bio regularly. Things change and so do you. Also, if you keep the bio section of your newsletter always the same, people will see and not read it.
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