I read a great post on Jessica Duquette’s "It’s Not About Your Stuff!" blog…and she gives us a great email text to send out to people who arbitrarily subscribe you to their ezine, without permission, simply because they’ve met you at a networking event.
Actually, Jessica was struggling to clean out her inbox and her post gives tips on doing that. But here is the email she sends to people to take her name off their lists:
"Warmest greetings, <name>!
Thank you so much for thinking of me with your ezine. While I can see the content is excellent, I just wanted to touch base with you personally to let you know that with all due respect, I am trying to keep the flood of emails down to a dull roar in my Inbox, and so I will be unsubscribing today.
I have a suggestion that has worked well for me: rather than adding people to your list without their express permission, (which by the way is a form of spam, or unsolicited email), when you meet someone you think may benefit from your information, invite them to opt in by sending them an email with a link to your newsletter opt-in page. That way, there are no hard feelings in either direction and you are certain that each person on your list is there because they chose to be! This makes for a more potent and effective list in the long run."
Now that’s a nice way to unsubscribe without risking losing a relationship with them in the future. I’m afraid I haven’t always been so polite when this happens to me.
What do you do about this problem?
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