The final section of a good advertorial asks readers to do something. It follows your irresistible offer, where you sweeten the pot by throwing in bonuses and extra features. But why should anyone act now? Unless you mention reasons to act now, people will put it off, maybe say they will think it over, and […]
What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Here’s a final note […]
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