Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. When you outsource writing for your blog, newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t matter […]
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What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Here’s a final note […]
In Maria Velosa’s Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear. What is the problem (pain, predicament)? Why hasn’t this problem been solved? What […]
In a previous post, 5 Content Marketing Questions: #1 What is The Problem?, I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? Question #2, Why hasn’t this […]
In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t […]
Here's a final note in my blog post series about writing good content on the Web that gets results. In Maria Velosa's 2009 edition of Web Copy that Sells, she suggests 5 questions your copy should answer: (Photo Credit: Shutterstock) What is the problem (pain, predicament)? Why hasn't this problem been solved? What is possible? […]
Question #3: What is possible? In Maria Velosa's Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear. What is the problem (pain, predicament)? […]
Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be […]
(This is a guest post by Linda Dessau, You Talk, I'll Write, and it's great advice for article, newsletter and blog writing.) "I know we all hated them in school but outlines really can be helpful and worth your time." – Lynne Klippel, March 27, 2010 on Twitter Last week one of the students in […]
Here are 6 key questions to ask yourself every time you review your online content that markets you and your business: What problem do you solve? Who are you writing for? Why should anyone read this? Does the headline compel people to read more? How are you different from your competitors? If your ideal clients […]
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