Author Archive for Patsi Krakoff – Page 125

Marketing with Articles: Chris Knight on Blogging and Beyond Radio

By Patsi Krakoff
Tuesday, February 27th, 2007

Blogging and Beyond: Episode 8
March 1, 2007, 8:00 a.m. PT (11 a.m. ET) on VoiceAmerica

Articleproductionstrategiescknight_2 Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Christopher Knight of www.EzineArticles.com   

"Marketing Your Business with Articles"

Writing and submitting articles to directories is a key strategy for smart marketing online. It’s all about driving traffic to your blog or website. Christopher Knight has been at the forefront of this article syndication model with EzineArticles.com, a leading directory with over 2 million visitors each month. He shares best practices for article marketing with The Blog Squad.

In the second half of the show, Ideal Client Erik Feder shares his progress on his blog and website.

Chris Knight is also the author of Article Production Strategies. If you have questions you would like us to ask Chris, use this link to submit your question.  We’ll do our best to get them answered during the show..

Categories : Online Marketing, Podcasts, Teleclasses & Seminars, Writing Great Copy

Writing Articles + Article Directories = Smart Marketing

By Patsi Krakoff
Monday, February 26th, 2007

In preparation for our Blogging and Beyond radio show Thursday, March 1, when The Blog Squad is interviewing Christopher Knight of EzineArticles.com, I’m reviewing key points about using articles to market your business.

Sign_up_1 Smart Marketing with Articles
©2007 Patsi Krakoff, Psy.D. & Denise Wakeman, The Blog Squadtm

You’ve probably heard about article marketing and how important it is for getting exposure for your ideas and expertise on the Web.

In the consulting work we do with professionals who want to get known and get found on the Web, we recommend writing articles and submitting them to directories as a key strategy.

Submitting short articles to directories that demonstrate your knowledge helps in a number of ways:

1. Drives targeted traffic to your blog or website.
2. Builds your credibility with prospects looking for the type of services you provide.

Read More→

Categories : How to...Tips, Online Marketing, Writing Better Ezines, Writing Great Copy

Why Do I Blog? Let me count the ways…

By Patsi Krakoff
Friday, February 23rd, 2007

Kristie T of WebMoms blog tagged The Blog Squad to share 5 reasons why we blog. I’ll let Denise respond over on Build a Better Blog. Here goes for me:

  1. When I sit down to the computer (yes, in my pj’s – after all most days it’s 5 a.m.!), I reflect on what really matters, what’s going on in my business, and how can I be of service by giving interesting and educational information to my readers.
  2. When I search for interesting nuggets to write about, I am keeping my professional skills up to date and relevant in my area of expertise (writing for the web, blogs for business, Internet marketing for the small business professional).
  3. I blog to get my creative juices going.
  4. I blog to reach out to others who have similar interests.
  5. I blog to get stuff out of my head where it doesn’t do much good rattling around; often my blog posts reveal a larger issue that I will turn into a series of articles, an ebook, or teleclass event.

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Categories : About Blogs, Fun and Irrelevant Things About Patsi, Promoting Your Ezine +/or Blog

Copywriting: Learn It Or Die

By Patsi Krakoff
Thursday, February 22nd, 2007

Making_notes_1 Learning how to write good copy for your website, blog, sales pages, and email messages is the key to online success. Write well or die.

According to Brian Clark of Copyblogger.com, copywriting skills are the missing ingredient that prevents most people from successfully marketing online.

Copywriting, well, that’s another skill set, isn’t it?

This morning Denise and I were scheduled to grill Brian about copywriting skills on our Blogging and Beyond radio show, but unfortunately he was left voice-less due to severe flu. So I went over to his blog and studied some of my favorite posts by Brian on what is needed for writing good copy online.

Here’s how Brian defines copywriting:

Read More→

Categories : About Blogs, Email Marketing Tips, Online Marketing, Writing Great Blog Content, Writing Great Copy

On Bad Bosses and Jerks at Work

By Patsi Krakoff
Thursday, February 22nd, 2007

Newsletter Nuggets – February 22, 2007
…tips and tricks for writing great ezines and blogs

Table of Contents

1. A Note from Patsi – On Bad Bosses and Jerks at Work
2. March 07 Featured Article: Good Boss, Bad Boss: 20 Habits Leaders Should Stop Doing Now
3. What’s New on the Blogs?

A note from Patsi –

I had fun writing this new article for your March newsletter: Good Boss, Bad Boss. Who hasn’t had a really bad boss at one point in a career? It’s easy to laugh in retrospect, but while living under the influence of a jerk at work, it’s not funny.

Marshall Goldsmith is an executive coach who writes great books, and he contributes a list of 20 bad habits leaders should stop doing now from his new book, What Got You Here Won’t Get You There. This is a must-read book for all the reasons I blogged about here: http://www.coachezines.com/2007/02/marshall_goldsm.html

Speaking of books about jerks at work, don’t miss Professor Robert I. Sutton’s The No Asshole Rule. Yes, you read right, and it’s a title that even Harvard Business Review is writing about. Sometimes no other word conveys the same meaning.

If you are a current Customized Newsletter Services client, don’t forget to email me which article you want to use for your March newsletter so I can get it formatted and delivered to you on time.

If you aren’t a subscriber, you can purchase any article from www.CustomizedNewsletterArticles.com and modify and rewrite them to serve your purpose. All the research is done for you.

Enjoy reading, and don’t be a jerk at work!

————————————–

Featured Article for March 07:

Good Boss, Bad Boss: 20 Bad Habits
Leaders Should Stop Doing Now

Categories: Leadership, Careers, Coaching
www.CustomizedNewsletterArticles.com

“We spend a lot of time teaching leaders what to do. We don’t spend enough time teaching leaders what to stop. Half the leaders I have met don’t need to learn what to do. They need to learn what to stop.”

—Management expert Peter Drucker, as quoted by Marshall Goldsmith in What Got You Here Won’t Get You There, 2007

Almost all of us delude ourselves about our workplace achievements, status and contributions. This isn’t necessarily a bad thing, but it can certainly mislead us when we are told we need to change.

Read More→

Categories : Newsletter Nuggets Ezine

Articles, Blog Posts, & Writing Ezines

By Patsi Krakoff
Wednesday, February 21st, 2007

Sign_up Last night Denise and I spoke with Jeff Herring’s (The Article Guy) teleseminar group about differences with article writing, blog posts, and ezine content. Admittedly there is a lot to write when you want to get known on the web, and it can be confusing to newbies.

Let’s break it down. First, you definitely want to be writing on a blog. This is the fast track for getting found by the people who share common interests with you.

And you want to write and submit articles to article directories so that others can find and read your stuff.

Denise and I agree that an article is written in a little different style than a blog post. An article will discuss a problem, expand it, then look at possible solutions. You may wish to include a personal story to illustrate the problem or solution. You may also want to include some statistics or research

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Categories : About Blogs, Ezine & Blog Classes, Managing Your Ezine & Blog Tasks

Great Copywriting with Copyblogger Brian Clark

By Patsi Krakoff
Tuesday, February 20th, 2007

Brian Clark of Copyblogger.com is our guest expert on our Blogging and Beyond radio show this Thursday at 8 a.m. PT, you won’t want to miss this. You can access the audio file on our Blogging and Beyond Blog only a couple of hours after the show. Here are the details:

02_22_07_wakeman_clark

Categories : About Blogs, Online Marketing, Writing Great Copy

Why Emails Get Opened: New Poll

By Patsi Krakoff
Tuesday, February 20th, 2007

The biggest reasons emails get opened is because the recipient knows and trusts the sender, and they previously opened and got value from this person or company.

These are the results from a survey conducted in December 2006 by Return Path with 2,413 respondents, ages 18-54, in the U.S. and Canada. It found that these factors influenced consumers to open and read e-mail: Returnpath_07_email_survey468x293_1

This means that it is more important than ever to build relationships and trust with the people you email to.

When someone signs up and requests information from you, it is up to you to create value each time you email to them.

Write in a personable way, create a conversation, offer valuable information or tips, and keep your messages short and to the point. Only you can judge how frequently you can contact your subscribers and clients. Use common sense and when in doubt, ask.

This poll was first seen in an article, "Why Consumers Open E-mails" by Dr. Ralph F. Wilson, Editor, Web Marketing Today. 

Categories : Email Marketing Tips

Book Publishing Secrets – 5 Experts, 1 Day in San Diego

By Patsi Krakoff
Monday, February 19th, 2007

Books Sooner or later you’re going to want to finish writing your book and get published. Thousands of independent professionals are joining the ranks of published authors and you should be too. A published book can boost your credibility and make some money while furthering your career.

But there is a lot of know-how involved in publishing successfully. So if you can be in San Diego this Thursday, February 22, don’t miss this all-day workshop from the San Diego Publishers and Writers group.

This conference is called "Books: Today’s Secret Marketing Tool" and here’s a glimpse of what you’ll learn from these five outstanding experts:

  • Andrew Chapman will teach you how to brand your business with a book.
  • Karla Olson will show you how easy it is to create a manuscript that achieves your marketing goals.
  • Jeniffer Thompson will help you create a Website that promotes both your book and your business.
  • Paulette Ensign will reveal product-line and brand-extension opportunities for your book and your business.
  • Lee Silber will uncover the unique business marketing opportunities that books afford.

Denise and I have had the pleasure of working with Paulette on Tips Booklets, and can recommend the quality of this workshop. For more information visit www.businesspublishingsecrets.com

Categories : Books, Online Marketing, Teleclasses & Seminars

A $7 Report Made Us $700 in Days

By Patsi Krakoff
Saturday, February 17th, 2007

Dollarscomputer When you’ve been around the Internet as long as Denise and I have, you get a little jaded – well, okay, we’re down right skeptical about "get rich quick" claims, you know those emails that promise big easy bucks with just a few mouse clicks?

We’ve seen just about every scam that has floated around the Internet from one con artist to the other. So when a trusted colleague sent us this email about a great report for only $7 that made over $3,000 in just 7 days, we just laughed and said, “yeah, right!”

I went to the guy’s sales page, and my immediate reaction was this:

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Categories : Online Marketing
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