Author Archive for Patsi Krakoff – Page 135

Writing Better: 5 Negative Mind Games

This article was written by Daphne Gray-Grant, the Publication Coach, and is worth the read over on her website. Although Daphne doesn’t have a blog (yet), she frequently updates her website with fresh articles about writing. I recommend you go there to read the full article.

Can you identify with any of these negative thoughts when you go to write something?

1) I’m a lousy writer; I don’t have the talent to do this- (If you discover that you’re constantly bad-mouthing yourself as you write, replace the inner negative chatter with the following statement: “Writing is about practice. The more I do, the better I’ll get.")

2) I don’t have the time to write- (When you’re planning your writing time, think in small increments, not big chunks. Remember: If you write 300-350 words a day, you’ll have written a decent-length book by the end of a year.)

3) I’d better do a really good job on this (article, report, letter) because my reputation/sales results hinge on it- (When you’re writing, you need to shut down the tiny yet persistent voice that tells you how much you have riding on this job. Instead, do what the athletes do. Focus on the ball –- in your case that means: focus on what you’re writing.)

4) I need to write about this topic- (Instead, choose a topic that excites you and has you fairly bursting to write.)

5) Writing is too hard- (Lifting bricks is hard; waiting tables is hard; telling someone they have cancer is hard. Writing is not hard. Writing is just writing.)

My favorite, most frequent pesky voice says this: "As soon as I get caught up with (email, ezines, blogging…fill in the blanks) I’ll write that article…"

What’s yours?

Remember, the gremlin you share is a gremlin you squash…

Blog Writing Guidelines

While surfing around last week, I came across Blogs for Companies and a post called My guidelines about blog writing. The author, Roland Piquepaille, has some great guidelines for writing blog posts. Briefly they are:

  • Choose an interesting subject
  • Find references and pictures
  • Check all the facts
  • Pay attention to presentation
  • Always think about the potential reader

These guidelines can easily be applied to your ezine as well and frankly, I think the last point is the most important.  Who is your reader?  What do they care about? What is your purpose for writing for this reader?

Check out Piquepaille’s guidelines and then review your blog posts and ezine articles. Are you writing for you or your reader?

Writing Better: 5 Positive Thought Tips

This is article is worth reading, if you struggle whenever you sit down to the computer screen to write:

Five Positive Thoughts That Will Turbocharge Your Writing (and How to Channel Them)
by Daphne Gray-Grant  (From MarketingProfs.com, November 14, 2006)

1. Writing is simply talking on paper

2. Writing can be done quickly, in little bits of time

3. Writing is easy to change

4. Writing always gets better and easier with practice

5. Your writing "voice" is unique

I find the thought of writing 2000 words makes it harder for me to get started, so I tell myself, I’m writing 200-300 words, or, I’m writing just the introductory paragraph. That usually gets me going, and gets me to set onto paper the main concept. Once the main concept is stated, then it becomes clearer what  supporting evidence must follow in the next paragraphs.

What about you? What sort of positive thoughts get you started when you have a writing task?

Marketing with Content: What They Don’t Teach You in School

Newsletter Nuggets – November 16, 2006
…tips and tricks for writing great ezines and blogs

Table of Contents

1. A Note from Patsi – Marketing with Content
2. Featured article for December: Human Relationships at Work: The New Frontier
3. What’s New on the Blogs?

A note from Patsi –

Thanks to all of you who read my blog at www.CoachEzines.com. I recently put in some extra finger tapping time and upped the number of blog posts about ezines and writing. As a result, traffic to my blog has doubled, and several other blogs gave me a mention, further boosting readership.

If you haven’t been over there, please visit and read some of my writing tips. I have dedicated this blog to delivering information and tips for writing great ezines, blogs and other web content.

As you know, the best way to market your services and products on the Internet is with content. You establish yourself as a credible expert by writing articles and getting them into directories. You write a newsletter, a blog, and other web pages. Then there are press releases, sales letters, landing pages and squeeze pages. This isn’t what you learned in English 101.  See the article in this weeks issue of Savvy eBiz Tips: http://www.blogsquad.biz/savvy-ebiz-tips/

Writing content as a marketing vehicle on the Web is different from the way we were taught to write way back in the dark ages of the typewriter. And even if you were brought up with computers, they still don’t teach how to write for the Web in school. It’s evolving too rapidly.

Ezine Tip: Go to www.CoachEzines.com and sign up to get regular blog updates delivered to your inbox. Just about every day I write a 200-300 word nugget to help you write better Web content, plus I’ll keep you informed with links to other valuable resources and experts.

Gratitude Sale: We’re grateful that you’re part of our network of savvy professionals (offer good until Nov. 26.)

==> 25 Proven Ways to Grow Your Ezine List: multimedia package with audio, ebook, tons of tips and resource links.

Save $25: http://www.1shoppingcart.com/app/adtrack.asp?AdID=273220

——————————–

Featured Article for December: Human Relationships at Work: The Untapped Frontier

Categories: Communications, Emotional Intelligence, Managing

“Today we are faced with the pre-eminent fact that, if civilization is to survive, we must cultivate the science of human relationships.”
—Franklin Delano Roosevelt, 1945

Leaders and managers can study, train and be coached. But if they fail to work on their interpersonal skills, they will not succeed when given more complex responsibilities. The ability to relate to and connect with others helps confer influence and leadership success.

Read More→

More Blog Subscribers: How to Get ‘Em

I may as well just camp out over on the Copyblogger site and just copy and paste Brian Clark’s posts every morning. He does such a great job of keeping us posted on what we need to know to write better web content and deliver it well. If you’re not a subscriber yet, go there now and sign up…

Here’s Brian’s list of 10 ways to get more subscribers to your blog:

1. Make it easy and obvious
2. Be laser focused
3. Offer a bribe
4. Use viral ebooks

Read More→

Boring Emails: Are Yours Getting Past the Snooze Filters?

Nick Usborne is a great writer, and offers great advice about email and web writing. His recent Excess Voice ezine talks about the lack of imagination in commercial email, and is worth the read…

Where is Email 2.0? And why is commercial email so boring?

"Web 2.0 is in full swing. The dollars are flowing, and more and more social network sites are being launched every week.

"Word of mouth marketing is hot. The customer-empowered marketplace is finally coming of age.

"On the web, people can feel more connected with each other, with communities of people who share their interests and passions. They can personalize their online experiences more than ever before. They can express themselves through blogs, photo sites, MySpace pages and lenses at Squidoo.

"But in my email inbox, I’m still reading emails that are as passive, as bland and as unimaginative as they were two years ago, five years ago, ten years ago…"

He concludes, "Just imagine…if there were social networks devoted to email and e-newsletters, companies would find themselves under pressure to deliver interesting content.

They only get away with sending boring emails right now, because each email is received in isolation, rather than being shared as part of a passionate community."

Good points. Anybody got any idea how email can be taken to the next level, to Email 2.0, as Nick suggests?

Writing Better & Darwin’s Theory of Evolution

You know the old joke about how to get to Carnegie Hall? Practice, practice, practice. How do you become a better writer? Write, write and write some more. How do you get readers to come to your blog? Write more.

Now here is scientific proof from Darwin’s Theory of Evolution that writing more and posting more to your blog will get better just because of the increase in quantity. I may be exaggerating a little, but I’m serious. I knew my undergraduate degree in biology would come in handy one day, and I also recently read this in a book. So bear with me as I explain:

Weirdideas_1  Excerpt from the book 111/2 Weird Ideas that Work, by Professor Robert I. Sutton of Stanford: "Research by Dean Keith Simonton shows that the success of individual geniuses like Mozart, Shakespeare, Picasso, Einstein annd Darwin himself, is best understood from an evolutionary perspective, where excellence results from "a range of differences." These famous creators generated a wider range of ideas and completed more products than their contemporaries. They didn’t succeed at a higher rate than others. They simply did more. So they had both more successes and more failures.

"The great artist Vermeer created fewer than 50 paintings in his lifetime, all in a similar style. He achieved a singular excellence that, despite the stunning beauty of his art, adds something less than Picasso’s astonishing range and history-changing influence."

This makes sense, doesn’t it? You don’t have to be a biologist to understand the concept that more is better, based on the fact that the more you produce, the better are the chances that you will produce something excellent.

You can’t win the lottery if you don’t buy a ticket. So, in the words of Andy Wibbels, "Shut up and write!"

Blog Traffic: How to Double Yours

We did it again this week: the number of visitors to this blog maintained the boost in traffic established two weeks ago, double what it was before. On November 7, I wrote a post in which I guessed at the things I did differently that might have caused the sudden increase in readers.

My main guess was that the increase in frequency of posts to almost daily was the big difference. Yaro Starak, of the Blog Traffic School blog, wrote a nice summary of my post, of all the other factors that might have contributed and you can read his post here.

So this week I posted here every day, except Sunday when I went to the beach instead. My guess is that the more you post, the more people get in the habit of reading your blog, the more they either sign up to get updates, or they bookmark your site. Of course this assumes that you write something interesting.

Oh dear… I feel the pressure to perform and deliver. Maybe I’ll go to the beach. Nah, I’ve got a couple of more things to write still. Thanks for stopping by.

Tell me what you’ve noticed about your own traffic. Does it increase the weeks you’ve been writing more?

Podcasting Expert Reveals How to Use Audio for Sales

Conversations with Experts presents…

Lessabarnes How to Use a Podcast to Fill Your Sales Funnel, Increase Profits & Attract New Clients (All Without Doing Anything Technical)
Wednesday, November 15, 2006, 8:30 p.m. ET (no charge, registration required)
Guest Expert: Leesa Barnes, Creator of www.planakillerpodcast.com

You’ve heard about podcasting. You’ve even listened to a few, but you’re still wondering what all the hype is all about. If this is just audio on a website, you’ve figured that you’ve been there, done that.

But podcasting is much more than just audio on a website. As a small business owner, podcasting is a communications tool that can help you boost your business, all without blowing your marketing budget or doing anything technical.

In this teleclass, find out how you can use a podcast to:

* Gain a top 3 ranking on page 1 in Google without hiring a search engine expert
* Increase your business by 50% in sales and clients
* Become a star in your industry and command a following without publishing a book or having a well known name
* Create your podcast using just your telephone and a winning idea

Working with management teams, entrepreneurs and organizations, Leesa Barnes teaches insider tips on how to use podcasting to boost sales, create an online buzz and turn listeners into clients.

Leesa’s podcast monetization strategies are featured in 2 books and she the creator of a workbook called Plan a Killer Podcast. Leesa was declared by Canada’s Word of Mouth Expert as "one of the Top 50 Marketing & Media Bloggers in Canada." For more on Leesa, visit http://www.leesabarnes.com.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

My Ezine: I’m Sure You Won’t Want to Miss This!

Does this happen to you too? You meet someone at an event in your field, exchange biz cards, and the next day you get their ezine delivered to your inbox? While it is nice of them to share, what ever happened to permission-based marketing? How about a personal email first and an invitation to subscribe?

Elizabeth Marshall asks this same question in a great article "Do you Ask Permission? Your Credibility Depends on it…" published over on Michael Port’s Get Booked Solid blog.

"While it may not seem to be that big a deal, sending unsolicited newsletters, promotions and articles is a big deal. And potentially a big blow to your credibility. Without permission, you are more of a rude interruption…an unwelcome presence in the inbox and in the mind of the recipient.

Trust me. It won’t do much for you if you are trying to build trust and credibility with everyone who received that newsletter…a newsletter they didn’t request."

Thanks, Elizabeth for this important reminder. I’ll send you my ezine Newsletter Nuggets tomorrow since I’m sure you will want to read my great newsletter and I feel as if I know you already, I’m sure you won’t want to miss it…!