Do you want to know how to come up with fresh, quality content for your blog without fail? Even if you're trying to write a post every day, or every other day?

I sit down with a fresh cup of Cafe de Olla every morning with this big question: what am I going to post about today? …followed by these other questions and thoughts:

• What problem can I help web writers with?
• What's a major concern for small biz owners trying to use the Web to attract clients?
• How can I be helpful and add something fun, exciting or clever into my writing?
• Who else is writing about content marketing that can inspire me?
• What do readers want and need to know?
• How can my next blog post educate, entertain, engage and enrich the lives of my readers?
• …and, at the same time, how can I use content to build relationships, and attract the right readers, who need and want my products and services? (and help build my business)

I truly believe that a business blog is the best damn content marketing tool on the Planet! Honest. But it only works if you write every day or every other day – well, okay, at least three times a week. That's a lot of posts, and for me, it means an hour a day, sometimes more. But that's not bad, really.

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I had the best grilled salmon last night in one of my favorite restaurants here in Ajijic…which got me thinking about fishing…

I view business blogging as an attraction strategy, rather than an activity that earns income via ads. A blog is like a fishing net that you throw out onto the World Wide Pond to catch new leads, who nibble on your words like fish on bait.

I believe a blog is a powerful client magnet when done the smart way. It reverses the client chase. But few bloggers have a grasp on how to write effective posts on a business blog and what kinds of content make sense for their readers.

Content is key, of course. It’s the bait that beckons a fish to the hook. Your words — when you’re using keywords right — will attract the very people who are looking for the solutions you write about on your blog.

The tricky part is this: asking for business. You can do a bang-up job of attracting readers, but at some point you must ask for action. Otherwise, your blog is a catch-and-release system:

"Hi, thanks for stopping by my blog, here's some great information to solve your problem, have a nice day!" ;-0

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