Can your ideal clients easily find you when they go online to search for solutions to their challenges? Are you hard to find? Or do people tell you "You're everywhere on the Web!"
It's not difficult to create massive visibility on the Internet. It's free or low-fee. It's relatively easy, few tech skills required. (I know what I'm talking about cuz I'm a recovering techno-twit who was unheard of less than 4 years ago.)
I'm not a genius or a smooth-talking networking virtuoso. I haven't had large sums of cash to spend, nor do I understand how things work on the Web. Blogs, social sites, email marketing, autoresponders and digital downloads all work without me knowing how.
True, I did team up with a great partner (Denise Wakeman, co-founder of The Blog Squad) who's savvy and sometimes has to explain things to me ;-). But here're the things we do that many of our peers don't bother doing (or at least not consistently):
