Author Archive for Patsi Krakoff – Page 89

12 Steps to Write Your Online Sales Copy

By Patsi Krakoff
Monday, July 7th, 2008

Business_charts_graphs
When you’re going to launch a money-making program on the ‘Net, the first step is to write your sales copy. Yesterday I listed 8 writing tasks necessary for an online campaign:

1. Sales copy
2. Email marketing messages
3. Thank you pages and thank you autoresponders
4. Survey questions & survey results report
5. Press releases
6. Video tips
7. Blog posts
8. Updates posted to social networking sites: Facebook, Twitter, Linkedin, MySpace, etc.

Each task is different, requiring you research and write different elements. However, all of them must be written to grab the attention of your targeted audience of readers and persuade them to take action.

In the case I’m using as an example, our Law of Action 2.0 program, here are the 12 steps I went through to compose the copy for the sales page at www.actandattract.com:

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Categories : Content Marketing, Online Marketing, Pathway to Profits, Writing Great Copy

8 Writing Steps Yield $18,000 in a Month

By Patsi Krakoff
Sunday, July 6th, 2008

Dollars_rain
What are the writing tasks involved in order to promote a major teleseminar program on the Internet? Obviously, you have to write a sales or landing page. But that’s only one part of it. There’s so much more.

Recently Denise and I along with colleague Kathleen Gage promoted a 4-week teleseminar called The Law of Action 2.0: Attract Clients and Build a Money-Making Business on the ‘Net. We started by promoting a free teleseminar called The 5 Traps of Internet Marketing. We got about 1,000 people to register for the call.

From that, we promoted the paid program, registering 94 participants and netted $18,000. The program is delivered in four 90-minute sessions and includes a private Facebook group, learning guides and many resources.

But it would be a gross exaggeration to say we’re earning $3,000/hour with the 6 hour program, although some Internet marketers would certainly use that calculation as bragging rights.

The truth is we spent considerable time writing the promotional materials and distributing our content in various forms all over the Internet long before the free program on June 24.

Denise is outlining all the promotional steps we did over on BizTips Blog this week. As a companion piece, I’m writing on this blog a series of posts to show you every piece of content marketing that was involved in the success of this program.

Read More→

Categories : Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars, Writing for the Web

Keywords: 3 Steps to Knowing What, Which & Why

By Patsi Krakoff
Wednesday, July 2nd, 2008

Heatherlloydmartincolor
(This is a guest post by Heather Lloyd-Martin of SEOCopywriting.com. Even if you focus on gaining organic search results with your Web content, you need to understand the basics of which keywords and key phrases are important for getting your business found online.)

Your customers are out there. Are you making it easy for them to find you in the search engines?

As Patsi wrote in a previous post, Relevant Content: Search Engine Bread Crumbs, "If you’re running a business and
you want to get found online, you need to know which keywords are
relevant to your business, i.e. what words do your
readers/users/clients use to find you or to find similar businesses
like yours?”

Keyword research is the foundation of any SEO and PPC campaign. Think
about it this way: If you optimize your site or PPC campaign for
keywords your customers don’t type into a search engine, you won’t see
search engine traffic. Additionally, if you mistakenly choose a highly
competitive key phrase (like “travel,”) your site will be pushed to
number 1,982,653 in the organic search results…guaranteeing that you’ll
never be found.

So, understanding keyword research is pretty darn important.

The good news is, you don’t have to guess what keywords and key phrases
are best for your online business. A little bit of brainstorming plus
access to specialized tools is all you need to start your key phrase
research campaign.  If you’re new to the keyword research scene, here’s
a three-step process for success.

Read More→

Categories : Content Marketing, Online Marketing

Content Feeds: Your first 20 words count

By Patsi Krakoff
Tuesday, July 1st, 2008

Twitter
Are you feeding your blog posts on Twitter and Facebook? If so, you need to pay attention to the first 15-20 words or 100 characters – usually the title and first few words of the first sentence.

Not only are keywords important here for the search engines, but you also need to see what your feeds are going to look and feel like when limited to only a few words. Make people want to read the full post with those first few words.

It’s fairly easy to set it up so your blog posts are automatically fed to your Facebook and Twitter pages. I’m no tech wizard, but I was able to do this, following instructions that I’m sure you can find on the web through Google searches. Denise has posted about this on Buildabetterblog.com. (See related posts at the end of this).

When you do, however, pay attention to the first 15-20 words of your post, including the title. These words are what will show up in the short little feeds on Facebook and Twitter. Make them count.

Here are some examples: Today on my Facebook and Twitter pages, I’m seeing this:

  • BlogSquad: 8 Reasons Why Client Questions Make Great Blog Content: Questions from clients make great blog posts.

I wonder if this could have been more interesting if I hadn’t repeated what I just said in the headline in the first sentence of the post.

Other examples:

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Categories : About Blogs, Content Marketing, Online Marketing

Repeat the Benefits: Create a Placebo Effect

By Patsi Krakoff
Sunday, June 29th, 2008

"Should I reinforce the benefits of my product on the thank you page?" One of our clients asked this question while we were reviewing his autoresponders and online content.

Pills
Of course. While this may seem obvious and common sense, many online business professionals forget that all content, even a simple thank you page or a thank you autoresponder, is an opportunity for marketing with content. But it’s more than just content marketing good sense.

There’s a psychological benefit. You create a placebo effect.

Scientists have proven that some pills can work to create a desired result based on the expectations of the patient. Sometimes when a medication is replaced with a sugar pill, the patient will still get the desired benefits, simply because the expectations are strong and somehow the body responds in the desired direction.

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Categories : Content Marketing, Online Marketing, Teleclasses & Seminars

Social Writing: Don’t ignore networking sites

By Patsi Krakoff
Thursday, June 26th, 2008

Target_market_xxl
There’s a lot of buzz online right now about whether or not one should use social networking sites like Facebook, Twitter, LinkedIn, etc.

Are these sites important for content marketing? You’ll have to decide for yourself and for your business. But it sure does look like you can’t ignore this trend.

I try to stick to writing topics on this blog, and our other blogs, BizTipsBlog and BuildaBetterBlog, focus on online marketing.

But let’s face it: there’s a lot of overlap when it comes to writing content to market your business. What you write on your blog can easily get pushed to your Facebook profile and to any other places you choose.

I’ll be brief. Our friend and colleague Kathleen Gage has been writing a series of posts at www.themarketingmindset.com about social networking. Go read her recent post because what you learn may surprise you. Denise has also written about social sites a lot.

If you want to integrate all these new tools into an effective and time-saving marketing system for your business, register for our 4-week mentoring program The Law of Action 2.0 – Attract Clients and Build a Money-Making Business on the ‘Net, starting July 1, 2008.

Related Posts:
Social Networks – Are they for you?
Don’t become a social networking snob!
Twitter Feedback – Gotta love it!

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

Relevant Content: Search Engine Bread Crumbs

By Patsi Krakoff
Wednesday, June 25th, 2008

Hanselandgretel
On our 5 Traps of Internet Marketing teleclass yesterday, almost 1000 people registered and we got some interesting questions. Here’s one:

"What is the most important thing to do to get people to find your site when you cannot afford to buy placement on search engines?"

Getting found once you’ve got a site (website or blog) is what Denise and I call The Great Internet Challenge. We even wrote a white paper on it (if you want the long answer to this question, www.onlinemarketingchallenge.com

Short answer: Write relevant content. Then write more content. Then publish even more content on other sites such as article directories, press release sites, white papers, newsletters archived on your site, etc.

Each time you write content about your key topics, you are seeding the Internet with keywords. Like bread crumbs that lead back to the gingerbread cottage, those keywords will help readers find you.

Search engine optimization experts charge you an arm and a leg and then still ask you to do the same thing as I’m telling you here: write relevant content.

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Categories : Content Marketing, On Writing Better, Online Marketing, Teleclasses & Seminars

4 Keys for Content Marketing that Gets Results

By Patsi Krakoff
Tuesday, June 24th, 2008

Jigsaw_pieces
How do you write good content for your web pages (blog, newsletters, articles, press releases, etc.) that also brings in clients and customers and makes sales?

Let’s face it, talking about how great your product and services are isn’t going to enthrall a lot of readers. What are 4 keys to writing content that markets your business?

Yesterday, while Denise and I were on a teleseminar called From Contacts to Contracts with Adam Urbanski about social media tools and business blogs, I gave this advice:

"Without a doubt content is key in business blogging, but even when a business professional writes well, they may not be adapting to blog writing for business results." The same is true for many kinds of business content marketing.

Let’s look at 4 keys, the 4 E’s for content marketing purposes:

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing

3 Blog Squad Teleclasses this week

By Patsi Krakoff
Sunday, June 22nd, 2008

Internetcall
Monday, June 23, 1:00 p.m. Eastern Time (10:00 a.m. Pacific)

How to Get the Best Out of Your Blog: A 4-Point System to Get Found, Get Known and Get Clients
Part 1 of a 4-Part Teleseminar series hosted by Adam Urbanski on how to use social networking tools to get more business.

Info and registration

Tuesday, June 24, 6:00 p.m. Eastern Time (3:00 p.m. Pacific)

Discover the 5 Internet Marketing Traps that Can Derail Your Business
with The Blog Squad and Kathleen Gage The Street Smarts Marketer

Info and registration

Thursday, June 26 (Denise’s birthday!), 7:00 p.m. Eastern (4:00 p.m. Pacific)

Blogging for dollars: Can you really make 6-figures?
Interview with Author and Problogger Darren Rowse

Info and registration

Again, there is no charge for any of these programs. All are
designed to accelerate your business success. Hope you’ll join us for
one or all these terrific programs next week.

Categories : Teleclasses & Seminars

Ask, Ask, Ask: Using Surveys for Content Marketing

By Patsi Krakoff
Sunday, June 22nd, 2008

Question_cube
We recently asked a thousand readers what their biggest problems are when it comes to Internet Marketing, using SurveyMonkey.com. This a great way to get content ideas, stay in touch with what readers want, and develop programs and info products that sell.

How can you create content that markets your business without knowing what readers want?

You can’t know what your targeted audience’s pain points are unless you ask. Even if the results aren’t what social scientists would validate as statistically reliable data, you can get a ton of comments that can seed blog posts and articles.

Here’s what one person said they wanted to learn:

"How best to use my writing skills to attract quality folks who will convert to customers. I write articles, post to my blog, have Squidoo lenses and I’m on MySpace and Facebook. Still, there is a gap. I know that relationship building takes time and patience, but I need to see financial results from these activities."

From this comment you can discern several concerns:

  • Time is certainly a factor
  • Knowing which marketing tools to favor
  • Return on investment of time
  • Financial results

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing, Teleclasses & Seminars
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