We recently asked a thousand readers what their biggest problems are when it comes to Internet Marketing, using SurveyMonkey.com. This a great way to get content ideas, stay in touch with what readers want, and develop programs and info products that sell.
How can you create content that markets your business without knowing what readers want?
You can’t know what your targeted audience’s pain points are unless you ask. Even if the results aren’t what social scientists would validate as statistically reliable data, you can get a ton of comments that can seed blog posts and articles.
Here’s what one person said they wanted to learn:
"How best to use my writing skills to attract quality folks who will convert to customers. I write articles, post to my blog, have Squidoo lenses and I’m on MySpace and Facebook. Still, there is a gap. I know that relationship building takes time and patience, but I need to see financial results from these activities."
From this comment you can discern several concerns:
- Time is certainly a factor
- Knowing which marketing tools to favor
- Return on investment of time
- Financial results
Creating blog posts and other content that can help your clients find the solutions they need is the next step.
Speaking of which…
We’re participating on a teleseminar tomorrow which addresses some of these issues, especially when it comes to social media networking sites such as MySpace, Facebook, Twitter, etc.
Adam Urbanski, the Marketing Mentor, has organized a four-day teleseminar series called From Contacts to Contracts. We suggest you register for free, it can help you see financial results from these marketing tools.