You might be curious if you read my previous post about Joe Vitale’s book Hypnotic Writing. I don’t think I did a good job of explaining why and how hypnotic phrases actually work for you when writing copy and blog posts.
You’re probably savvy enough to spot the hypnotic phrases I used towards the end of the post as examples. I used them to illustrate tongue-in-cheek how to implant the suggestion of going over to buy the book on Amazon. But I know that much is lost on the Web when it comes to subtle attempts at humor.
I’ve been thinking a lot about how and why using certain phrases really do work to persuade readers. This is important stuff for anyone who wants to develop relationships with clients through writing, especially on the Web.
Here’s why hypnotic writing works for your business:
It’s about connecting with readers (almost intimately).
In person, you would think about establishing rapport through non-verbal behaviors and using your eyes and face.
In writing, you express how your reader is responding to what you write, what they might be thinking and feeling. And sometimes you are only guessing and suggesting…
Every time you use the word ‘you,’ you are connecting with your reader.
