Author Archive for Patsi Krakoff – Page 97

Blog Face Lift: It’s official…

By Patsi Krakoff
Monday, March 10th, 2008

Cosmetic_surgery
It’s taken a couple of years to evolve this blog, change the name a couple of times, and finally get a domain and banner that is targeted to an audience wanting to learn how to write content for online marketing.

With this press release, it’s official: we have lift off on our face lift! Well, this blog’s face lift, that is; I’m sticking with my own face for now….

For immediate release:

The Blog Squad’s Co-founder Gets a Blog “Face-Lift”

San Diego, CA – March 10, 2008 – Patsi Krakoff, Psy. D., has a newly revamped blog at WritngontheWeb.com. Dr. Krakoff’s blog about writing online has greatly expanded since its early days.

To continue reading this press release, click over to ExpertClick.com.

Categories : Content Marketing, Online Marketing

Facebook for Business: How to justify your addiction

By Patsi Krakoff
Thursday, March 6th, 2008

Business_network
I’ve ignored just about every other social networking site except for LinkedInBloggers and Facebook. To tell the truth I need fewer distractions in my life, not more. If I want a social life, I’ll go to the tennis courts. But somehow, Facebook’s got me hooked.

So I’ve decided to learn how to use it for business. Denise and I’ve invited Mari Smith to spill the beans on Facebook next Monday, March 10, at 5 p.m. ET. The teleseminar costs $20 to attend but like all of our Blogging and Beyond Mentor Teleseminar series, you can attend for free if you’re a member (a trial membership only costs $9.95.)

Go visit Denise’s blog over on BizTipsBlog and see the video tutorial Mari did about Facebook privacy settings. Then go register for the class here, or join the mentor program here. Then, go invite me to be your friend on Facebook, I could use a new friend!

Categories : Online Marketing, Teleclasses & Seminars

What Does a Dentist Know About Success in Business, Life, and Family?

By Patsi Krakoff
Wednesday, March 5th, 2008

Capista_good
Our colleague Kathleen Gage has been instrumental in the production and marketing of a very special book, What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Achieving Total Success! by Dr. Joe Capista.

Denise has written about it over on BizTipsBlog, and has included a video book trailer. I’ve read 2-3 chapters so far, and it’s worth getting – very inspirational, and who can’t use a dose of inspiration these days! Plus, if you get it today, you will get bonuses from some people I respect.

Be sure to read all about it at BizTipsBlog and get the book on Amazon today.

Categories : Coaching/Personal Development, Online Marketing

Ezine Success Stories: Newsletters still get results for business

By Patsi Krakoff
Sunday, March 2nd, 2008

Business_news
Blogs haven’t replaced ezines. Even though you may be tempted to put all your time and energy into maintaining your business blog, you would be wrong to ignore your newsletter.

Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, and then judge for yourself if it’s worth the time and effort (and money).

LIsten to these success stories, and you’ll find out why ezines are not dead…

Patsi,

Just this morning I had another woman say to me, "It’s great to hear from you each week through your ezine. It helps me stay connected to you, your work and it (the ezine) provides me with thought provoking ideas, and useful tools to be successful in my life."

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Writing Better Ezines

Ezine Success: No, the ezine is not dead

By Patsi Krakoff
Friday, February 29th, 2008

On_line_press_review
Ever since blogs became such a powerful marketing tool for communicating, people have been asking about newsletters:

  • Should I keep doing my ezine?
  • How should the content that I email be different from my blog content?
  • If I’m new to online marketing, which is more important, a blog or an ezine?

I’ve been asked to contribute to a book about networking tactics for business success, in particular for a chapter on newsletters. The author, Liz Lynch asked me for some examples of ezine success. So I asked people on my list.

Wow, did I get a barrage of emails from colleagues and clients who claim huge successes due to sending out a newsletter. I think we can clearly state:

Ezines are alive and thriving!

Here’s how a few people answered my question, "Have you had success with your newsletter?"

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Writing Better Ezines

Top Ten Reasons to Do an Ezine AND a Blog

By Patsi Krakoff
Wednesday, February 27th, 2008

Yesterday I wrote about this article published in 2005. I’m republishing it here for you to consider whether these reasons are still valid today in 2008. Hit the comment link and let me know what you think.

Top Ten Reasons to Publish an Ezine AND a Blog
By Patsi Krakoff and Denise Wakeman, The Blog Squad (c) 2005

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and articles to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.

Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:

• Do I really need a blog?
• Isn’t an email ezine or newsletter doing the same thing?
• Should I do both?
• Are these two marketing tools going to eat up all my time, energy and money?
• What’s the best way to spend my resources here so that I can get clients and results out of my marketing efforts?

Here are ten reasons why you should pay attention to this new blogging revolution and do both an ezine and a blog.

Read More→

Categories : Content Marketing, Email Marketing Tips, Managing Your Ezine & Blog Tasks, Online Marketing

Newsletters & Blogs: Marriage or Divorce?

By Patsi Krakoff
Tuesday, February 26th, 2008

Newsletter_concept
Several clients asked me the same question this week: If I start a business blog, do I still need an emailed newsletter?

This is a good question you should be asking yourself if you have a business online and want to use the Internet to get new leads, create relationships with prospects and sell your services or products.

In the past, Denise and I always said, Yes, you should do both. We even wrote a special report in 2005, Top Ten Reasons to Do an Ezine AND a Blog. You can get it when you subscribe to Newsletter Nuggets over at my site Customized Newsletter Services.

Since things change rapidly in online marketing, I reviewed those top ten reasons to see what’s changed about this issue since 2005.

Surprisingly, these are still ten very good reasons to do both an ezine and a blog for your business.

I would add that if one is taking up too much time and you must
discontinue one in favor of the other, my vote is to keep on blogging
and dump the ezine.

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

Blog Banners: Looking good is everything…

By Patsi Krakoff
Sunday, February 24th, 2008

Brown_eye
It’s all about Blink and Trust, according to an article I wrote earlier this year.

Blink means the impression you make in the first few seconds; Trust is everything else that is consistent and builds up the impression that you know what you’re talking about and can be relied on to do what you say.

So it’s worth every penny to invest in getting a professionally designed banner for your blog. Denise and I use Heidi Frieder of ArtHead.com to create all our Blog Squad banners, graphic images, and other design work.

We recommend her highly. Denise tells me she works almost exclusively by word-of-mouth referrals, so please tell her we sent you.

Categories : Online Marketing

Patsi Got a Brand New Blog… and a vicious virus

By Patsi Krakoff
Saturday, February 23rd, 2008

Well, it looks like a brand new blog, doesn’t it? I have to say, it’s all due to an extraordinary graphic designer we use occasionally to do banner and graphic image work. I’m going to tell you about Heidi as soon as she gives me permission.

After our recent teleseminar about the importance of good blog design, we had to walk our talk and get this blog a makeover. Our students with our Better Business Blogging course are learning and so are we.
(Info about this sold-out class, in case you want to join our next one: www.boostyourbusinessblog.com.)

Blue_3d_virus
Is this why I haven’t posted in 5 days? No. I was attacked by a vicious virus. No, not my computer, it’s safe! That would also be really painful…

I’ve been sick with Shingles! So painful, I was not able to work, or even write. If any of you have had a bout of this Chicken Pox virus, let me know what to expect…

I considered chewing my right leg off to get rid of the pain, it got that bad. Thank goodness for pain meds… it took 3 doctors, 8 needle pricks, a cat scan, an xray, and 10 days until finally getting the right diagnosis and treatment.

Denise, my wonderful partner was ready to sell me off on eBay, I’ve been totally non-responsive and foggy-brained. But she didn’t think she could get much for me…

Categories : About Blogs, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

Social Media: Paradise for Introverts and Writers…

By Patsi Krakoff
Monday, February 18th, 2008

Like most writers, I consider myself a card-carrying introvert. When they invented work-at-home from your computer, I felt like I’d gone to Heaven.

Socialmediabuttonspeaker160x160
Now along comes "Social Media" … and to tell the truth, it’s still an introvert’s paradise! What a great way to network. Besides the fact there are no breakfasts to eat and business cards to exchange with insurance agents and car salesmen, it’s really a fun way to connect with other people and get your business known.

Quite frankly, I was a big smirker when people talked about Facebook. But I’ve come to love it… here’s why…

Social Media and Social Networking are no longer considered fads. To
have a successful business in this day and age, you must be
willing and able to leverage online tools like blogs, video,
podcasting, and social networking sites like Facebook and Myspace.

If this feels a tad overwhelming, I don’t blame you. There’s a lot
of information to keep up with. How do you make an intelligent
decision about what tools to use for YOUR business?

That’s why the Social Media Telesummit is going to be an important event to attend on your telephone.

Read More→

Categories : Content Marketing, Online Marketing
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