Archive for About Blogs – Page 22

7 Fascinating Content Marketing Triggers

By Patsi Krakoff
Monday, April 12th, 2010

Sally Hogshead has written a captivating book that I’m still reading, called Fascinate.

David McGraw, a member of Leading Coaches, wrote a great review of her book on the Leading Coaches’ Center, which you can check out HERE.

There’s also a cool website where you to answer 28 quickie questions and get back instant results on your fascination score (or F Score as she calls it) and how to use it in your marketing. Very interesting…

It turns out my primary trigger is Mystique. I’m not sure being mysterious is a top quality for someone doing marketing, but hey, maybe I can intrigue and pique your curiosity! Mystique and Prestige are the two triggers I seem to gravitate towards, according to her F test.

In other words, when I’m writing on the web for content marketing purposes, I’m often trying to fascinate you by appealing to your sense of wanting to know more, and becoming the best you can be at blogging or marketing, (or at least getting you to look like you’re the best.)

For example, I’m really proud to have been named #5 Top Content Marketing Blog by Joe Pulizzi’s organization. I’m hoping to leverage that blogging award not just to impress my readers and friends, but to try to show you how you can also gain prestige with your own blogs. I want you to be the best in your field, and I want your blogs to show it.

Which triggers are you using in your business to persuade and captivate not only prospective clients, but current clients? Have you ever thought about this?

You have seven potential fascination triggers: Read More→

Categories : About Blogs, Attracting Clients, Content Marketing

Invisible Content Marketing: Is Your Attitude Showing?

By Patsi Krakoff
Sunday, April 11th, 2010

Funnyguy When I work with smart, successful people it’s usually to help with their blogs, newsletters, social media and content marketing strategies. And often there’s more to marketing than meets the eye. Much more that the actual words you use…

Most content marketing elements are easily visible. That’s a good thing, because it’s easy to see what’s been done and what works. (Also, what stinks, so to speak.)

But the stuff behind the visible stuff counts a lot. I call it the Invisible Content Marketing. It’s what’s inside the person doing the marketing and the writing that matters. You can’t write without bringing out your character, especially if you’re writing in the first person about things.

Invisible Content Marketing is your attitude. It’s your “tone of voice” on paper or the screen. It’s your personality and your values and …all that stuff that makes you attractive, or arrogant, or sweet, or bitchy, or whiny, or cool, really cool.

Of course you don’t have to be a trained psychologist like I am to know that what’s inside a person really matters, nor do you need a graduate degree to pick up on the attitudes and values of someone when they “speak” to you on the Web.

Every time you write content for your business, people are “listening” to your tone of voice, trying to pick up your attitude, values, and trust-worthiness. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing
Tags : ,

Convince & Convert: #1 Content Marketing Blog

By Patsi Krakoff
Saturday, April 10th, 2010

Congratulations to Jay Baer who writes the Convince & Convert Blog. He tops the list of Top 42 Content Marketing Blogs published quarterly by Joe Pulizzi. I took a look at Jay’s blog and I can understand why he’s #1 on a list that carries some excellent content marketing blogs.

Here’s what impresses me with his blog.

  • The name says clearly what he’s writing about, what his goals for the readers are.
  • His tag line for the blog, “Social Media Consulting & Coaching” says what he’s all about, what he’s in business for.
  • His banner has both his name and photo in it, so it becomes personal right away (no wondering, who’s writing this)
  • There are several offers made clear through the navigation bar and right-hand column: Speaking, free Social Media Tools, Newsletter, etc.
  • It’s not confusing, it’s very clear what Jay’s expertise is and how he works.

I love the work that Joe Pulizzi and his team put into finding great content marketing blogs for us. I also love that I’ve made the list consistently now for three years since it’s inception.

And I’m very proud to be named #5 this time! I’m especially honored because I’ve maintained a strong presence on this list which has grown from 81 to 353 possible contenders over the last 3 years. Thanks, Joe & Junta42 team!

Here are the criteria for selection: Read More→

Categories : About Blogs, Content Marketing
Tags : , , ,

Goals for Online Content Marketing

By Patsi Krakoff
Wednesday, April 7th, 2010

Goal What do you want your content marketing to do for you?

When I was a freelance journalist in Paris, I wrote some outrageous things. The point was to get read and remembered by as many people as possible. I figured if I was going to spend my time writing, I wanted to be read. I made up things. That was allowed because I was writing humorous essays for Vogue Homme. The goal was to be edgy and outrageous.

Writing on the Web for marketing purposes is different in some ways, similar in others. But the key is knowing what your goals are for your content pieces.

Do you want to collect email addresses so you have a list to marketing to? Do you want people to subscribe? To download, to buy? Or is your goal to get people to think seriously about a few concepts? Establish yourself as a thought leader? Maybe sell your books, or get consulting gigs?

In any case, I’ll bet there is an underlying — or is it overarching?– goal of wanting to be happily successful.

Read More→

Categories : About Blogs, Coaching/Personal Development, Content Marketing, Getting Read

Lame Excuses for No Online Content Marketing

By Patsi Krakoff
Tuesday, April 6th, 2010

Blue_sky_laptop_clipping_path Are you ready to grow your business? It's a serious question and before you answer, think about it a little bit more.

Who isn't ready to make more money, drive more traffic to their sites, grow their marketing database numbers? I mean, you'd be a little crazy to say "no, thanks" to that, wouldn't you?

And yet, people do it all the time. People make excuses all the time for why they're not using content marketing and writing on the web. Here's how:

  • "I'll start a business blog when my new website gets up."
  • "I've got a blog; I'll write on it soon."
  • "I just want to get a new photo done, then I'll be ready."
  • "I'm getting some triple fold brochures printed first." (OMG, do people still do that?)
  • "Just as soon as I finish my Famous Guru Internet Millionaire Course, then I'll start."

I'm exaggerating, and I'm serious. I've heard some really solid reasons people put off content marketing. Some of the smartest professionals I know have really great looking websites that have been done at considerable expense.

Read More→

Categories : About Blogs, Coaching/Personal Development, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing

Work Better, Write Better: How to Make More Mojo

By Patsi Krakoff
Monday, April 5th, 2010

Woman_and_graph_from_money Do you believe you can change? I mean, seriously change your behaviors and habits? You know, like stop doing some things and start doing others? How do you improve your work habits so you are more productive and effective?

For example, if you've been struggling with blog writing, can you decide you're going to stop struggling, get on that beast and ride it to glory? How do you become a better writer? …and get better blog results?

Last year, I noticed my blog traffic was getting better, but I didn't think it was enough. So I decided to double my blog publishing frequency. I started posting every day instead of every other day.

It worked. Traffic has actually more than doubled since then. The behavioral change, i.e. writing twice as often, wasn't too hard since I enjoy it.

The secret key was a tip I read somewhere: always have one post "in the hopper," saved as a draft for the next day. I think I might have got that from Sonia Simone of Third Tribe and Copyblogger. This writing tip works for other projects as well. If you just get something started, it's easier to get back and continue working on it.

Read More→

Categories : About Blogs, Content Marketing, Ethics & Writing, How to...Tips, Managing Your Ezine & Blog Tasks, On Writing Better

9 Must-Read Books for Intelligent Content Marketing

By Patsi Krakoff
Monday, March 29th, 2010

What are you reading? You may not have much time to keep up with the latest biz books in your field. But some of us (me) spend a lot of time reading. Let me share with you what I'm reading now that I think is really worthwhile.

Different-thinking-concept You may wonder how these relate to writing on the web, or marketing, but trust me, they do. Psychology is the meaningful connection linking marketing to people in any field or profession.

Here's what's on my night table, my desk, my lounge chair out by the pool, and next to my stationary exercise bike:

What's on your reading list?

Categories : About Blogs, Article Ideas, Attracting Clients, Books, Content Marketing, On Writing Better, Online Marketing

The Outline – 3 Questions to Ask for Content Marketing

By Patsi Krakoff
Monday, March 29th, 2010

Speed-drawing (This is a guest post by Linda Dessau, You Talk, I'll Write, and it's great advice for article, newsletter and blog writing.)

"I know we all hated them in school but outlines really can be helpful and worth your time." – Lynne Klippel, March 27, 2010 on Twitter

Last week one of the students in my group program (Content Creation Capsule) proclaimed, "This is exactly what I needed!" What had her so excited? An article outline.

An outline can be as simple as a set of questions. In fact, I often provide questions to prospective newsletter contributors to make it easier for them to draft their article. I simply tell them what I'm curious about in terms of the topic. I do the same thing when I'm interviewing guests for teleseminars.

Let me use this article to demonstrate a really simple set of outline questions:

Read More→

Categories : About Blogs, Article Ideas, How to...Tips, On Writing Better

Creative Blogger Award from Judy King & Mexico-Insights Blog

By Patsi Krakoff
Monday, March 22nd, 2010

Beachside_hammock Okay, I'm outta here. I'm going to the beach with my gal pals this week. I'll be back in time for the Survey Webinar with Dr. Jeanne Hurlbert Thursday March 25 at 4 p.m. EDT. (If you're not already registered from last week, you'll need to sign up here: How to Use Surveys to Attract, Sell & Profit.)

Before I go, I'd like to share a Creative Blogger Award I got from Judy King, editor of the Lake Chapala Review and blog writer extraordinaire at Mexico-Insights.com:

"While I’d been thinking about returning to blogging, it was Patsi, with all her Writing on the Web  expertise and coaching and marketing enthusiasm that gave me the nudge I needed to make the commitment. … Patsi maintains a pair of daily blogs and several websites, conducts webinars and has Ebooks out there to help others."

Judy had burned out on blogging a few months prior and I was able to give her some tips to make her blogging tasks easier, faster, better. Judy writes a fabulous blog about Mexico and Ajijic, where I live, and is a top-notch writer, editor and Mexico expert.

If you're curious about Mexico, subscribe to Mexico-Insights.com, Judy's blog. Then come visit us! You'll love it… both the blog and the places Judy writes about.

If you want tips to save you time and energy with your own blog, get the Time-Saving Tips for Smart Blogging program here.

Categories : About Blogs, Blogs We Love, Content Marketing

Time Saving Tips for Smart Blogging – a Tutorial

By Patsi Krakoff
Friday, March 19th, 2010

Just finished this new video clip from iFlashVideo. If you want a quick way to upgrade your business blogging skills to get better results, this program's for you: Time Saving Tips for Smart Blogging.

Categories : About Blogs, Content Marketing, E-Books, On Writing Better, Online Marketing, Pathway to Profits, Writing Great Blog Content
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