Archive for About Blogs – Page 52

Blog Squad CD Sale… Get Our TV Show DVD Free

Disc
We have a whole bunch of CDs from four of our early Conversations with Experts
programs on blogging. We are going to be redesigning the labels so we
need to get rid of the inventory we currently have. These CDs usually
sell for $14.95, but we’re going to let them go for only $5 each until
they’re gone.

If you buy two or more CDs, we’ll throw in a copy of a DVD featuring
a half-hour program of The Blog Squad on the Leading Experts talk show
with Dr. Jeff Hockings.  You’ll save about 66% on each CD and get a
free DVD!

All programs are mp3 files on CD and are approximately 60 minutes. Here’s what we have…

State of the Blogosphere on Blogging and Beyond Radio

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Lena West, xynoMedia Technology
Thursday, April 19, 2007
3:00 p.m. PT (6 p.m. ET ) 30 Minutes – NEW TIME
Now on BlogTalkRadio

"The State of the Blogosphere"
Lena_westsm As we kick off Season Two of Blogging and Beyond, we interview Lena West, CEO of xynoMedia Technology
about the changing state of the blogosphere. Lena will share the trends
she’s seeing in how businesses are leveraging the blogosphere, what’s
working and what’s not. We’ll address how to manage the overwhelming
amount of new "social media" tools popping up nearly every day and how
to get the most ROI from the blogosphere.

More information about listening to the show live or archives.

Reading = Good Writing, Good Blogging

Coffe_book_session
What are you reading right now? Chances are, your reading influences your writing. I read a great post today over at Darren Rowse"s ProBlogger site, who along with Karen Andrews of Aussie Mom blog wrote about how reading can improve your blogging.

One tip from this post is to unplug yourself. Get away from your computer. Read a magazine or a book unrelated to your work, but connected to other parts of yourself, other interests you have. This will help you see more of your strengths and can help reunite the scattered parts of yourself.

Right now I have several books open: The Energy Bus by Jon Gordon, The Power of a Positive No, by William Ury, Clear Blogging by Bob Walsh, and Bidding in the 21st Century (about bridge). I also am reading bits and pieces of A User’s Guide to the Brain, by John J. Ratey.

Admittedly, these are all work related, except for the bridge book, but they are topics for which I have a great passion. If I were to really "unplug," I really should get away from work-related books and pick up a good novel. This would expand my brain  neural pathways even more, leading to better writing and richer use of vocabulary.

What are you reading this week? Can you suggest any good novels that you think I might enjoy?

Your Writing Persona: Who Are You?

Lorelle VanFossen asks a good question: Who are you when you blog? Lorelle is author of Lorelle on WordPress and examines your writing persona. This is a long post, but good because it will make you think.

Question_mark
Who is Your Blogging Persona?

by Lorelle VanFossen, Lorelle on WordPress, guest author

Blogs began as online journals, ways to connect and share our lives with others. While they have come to be so much more than that, they are still "personal".

Readers want to feel a personal connection with their favorite bloggers. They form a relationship with the writer, like they "know them". Writers have been building such relationships with their readers for centuries.

Remember those favorite columnists in newspapers or magazines, the ones readers eagerly anticipated in each issue to see what they have to say today? The writing voice may not be truly representative of who the writer was, but it was indicative of the strong writing character they developed. A character readers came to trust.

Do you know who you are when you are blogging? Who is the character you present to the world through your blog? Does your writing clearly speak for that character?

Many bloggers have more than one blog. On one blog, they may be the expert, sharing their learned wisdom to guide people through the mire of an industry. On another blog, they may take things less seriously, casually expressing their fondest wishes for a gentler world and showing off pictures of their child playing at the beach.

Would they write the same way on both blogs?

Read More→

Writing for the Web: No More Gatekeepers

Annemarienichols
Anne Marie Nichols is author of a freelance writing blog about The Write Stuff and contributes this post about the demise of gatekeepers, the web, and some famous self-publishers that will surprise you.

Goodbye to the Gatekeepers?
by Anne Marie Nichols, The Write Stuff, guest author

Thomas Frey in his Denver Post article, "Gatekeepers on info highway disappearing", brings new prospective to blogging and the new media:

Enterprising people have begun to find the keys to unlocking their future, and it’s a future that doesn’t include the barriers provided by gatekeepers. Publishing an article no longer requires the approval of an editor. Articles can easily be published on blogs or Web pages without ever needing someone’s approval. Videos and podcasts can be posted on iTunes or YouTube 24 hours a day, seven days a week. The true impact is far more significant than any of us can imagine.

The no-gatekeeper lifestyle means you can create whatever product you want and sell it to people around the world without ever having to get someone’s blessing.

While he does have a point here, there has been plenty of instances in history when there weren’t gatekeepers. After all, wasn’t Ben Franklin the ultimate self-publisher? Like bloggers, when you’re the editor and the writer, little stands in your way.

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Why Do I Blog? Let me count the ways…

Kristie T of WebMoms blog tagged The Blog Squad to share 5 reasons why we blog. I’ll let Denise respond over on Build a Better Blog. Here goes for me:

  1. When I sit down to the computer (yes, in my pj’s – after all most days it’s 5 a.m.!), I reflect on what really matters, what’s going on in my business, and how can I be of service by giving interesting and educational information to my readers.
  2. When I search for interesting nuggets to write about, I am keeping my professional skills up to date and relevant in my area of expertise (writing for the web, blogs for business, Internet marketing for the small business professional).
  3. I blog to get my creative juices going.
  4. I blog to reach out to others who have similar interests.
  5. I blog to get stuff out of my head where it doesn’t do much good rattling around; often my blog posts reveal a larger issue that I will turn into a series of articles, an ebook, or teleclass event.

Read More→

Copywriting: Learn It Or Die

Making_notes_1 Learning how to write good copy for your website, blog, sales pages, and email messages is the key to online success. Write well or die.

According to Brian Clark of Copyblogger.com, copywriting skills are the missing ingredient that prevents most people from successfully marketing online.

Copywriting, well, that’s another skill set, isn’t it?

This morning Denise and I were scheduled to grill Brian about copywriting skills on our Blogging and Beyond radio show, but unfortunately he was left voice-less due to severe flu. So I went over to his blog and studied some of my favorite posts by Brian on what is needed for writing good copy online.

Here’s how Brian defines copywriting:

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Articles, Blog Posts, & Writing Ezines

Sign_up Last night Denise and I spoke with Jeff Herring’s (The Article Guy) teleseminar group about differences with article writing, blog posts, and ezine content. Admittedly there is a lot to write when you want to get known on the web, and it can be confusing to newbies.

Let’s break it down. First, you definitely want to be writing on a blog. This is the fast track for getting found by the people who share common interests with you.

And you want to write and submit articles to article directories so that others can find and read your stuff.

Denise and I agree that an article is written in a little different style than a blog post. An article will discuss a problem, expand it, then look at possible solutions. You may wish to include a personal story to illustrate the problem or solution. You may also want to include some statistics or research

Read More→

Great Copywriting with Copyblogger Brian Clark

Brian Clark of Copyblogger.com is our guest expert on our Blogging and Beyond radio show this Thursday at 8 a.m. PT, you won’t want to miss this. You can access the audio file on our Blogging and Beyond Blog only a couple of hours after the show. Here are the details:

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Blogging & Beyond with Kathleen Gage

Open_mic Tomorrow’s Blogging and Beyond radio show features guest expert Kathleen Gage of Street Smart Marketing. Don’t miss. For details, read the show card at Blogging and Beyond Blog. You can submit questions there and we will answer them on the show, tomorrow Thursday, 8 a.m. PT (11 a.m. ET) on VoiceAmerica Internet radio channel.