I really like using Alltop.com to find blogs in niches. But recently I discovered a different category through their aggregated lists of top blogs… personalities, or as they call them, Egos!
I have no idea what their requirement is to get listed as an Ego blog, but looking at the individuals who are included, I'd say these are all big names in the Blogosphere and they have big readership followings.
Heck, some even have big heads, but for sure, they all write with larger than life personalities.
It's worth studying their blogs to learn the ways they write and include their personalities. These blogs are completely different, in various fields of expertise. But they are all strong personalities.
Here are a few of my favorites:
- Pam Slim, Escape From Cubicle Nation
- John Jantsch, Duct Tape Marketing
- Guy Kawasaki, How to Change the World
- Chris Brogan, Community and Social Media
- Bob Sutton, Work Matters
- Darren Rowse, Problogger
Folks, I could go on and on, but you make your own list of great blogs to read so you get the kind of inspiration you need for writing better blogs and newsletters. I didn't put on my list the more famous people in this category, people like Seth Godin, Donald Trump, Mark Cuban, Robert Scoble. They are also excellent.
These people all know how to write well, adding their authentic personalities into their posts. I believe we all have it in us to write just as well, if we study people who do it and do what they do, only in a way is true to our own styles, remaining authentic.