"Where can I find someone to write and edit my blog posts?" a colleague asked me this morning. That’s a smart question. You can’t do it all yourself. You can, but there’s probably not enough time to service clients, make money, run a business and write on your blog. Get help.
The colleague who asked me this question is a great and prolific writer. He has more ideas and content than he has time to write up. A professional editor could turn his articles into dynamic blog posts that would make a huge difference in his search engine traffic.
But this takes time and energy. You have to look at keywords and be strategic with headlines.
Get someone who:
- Knows blogging (your platform system, whatever that is)
- Knows how to write
- Knows something about content marketing and writing to persuade
- Knows what a good headline is
- Is keyword savvy
- Knows something about your niche
- Has impeccable grammar and editing knowledge
- Has a journalist’s nose for news
- Has personality and can be conversational in writing