Recently I was contacted by a client who was frustrated that her marketing efforts were not producing results like she expected. In an attempt to address her concerns, I realized how many other professionals are in the same boat. What follows is an open letter to professionals everywhere who are struggling to attract new clients and make money online.
Dear Entrepreneur and Professional:
First, let’s address the issue of finances. I understand fully what it is like to invest in your own business, work hard, and see little income.
Sometimes it seems as if you work for pleasure, and indeed there is much pleasure involved. It’s not unusual for entrepreneurs to be passionate about their business and services and many would do what they love for free.
But it can’t work that way, and you must see the money or your business will perish. After a couple of years of trickle income, Denise and I are now seeing great results in our own online business, and are making a very comfortable living solely from information and services sold over the Internet.
So let me offer some advice about the process…
It takes time. And it involves having lots of digital information products people can download instantly.
You must have a powerful web presence and be easily findable to the millions of people who search on the Web for solutions to their problems.
