"Should I reinforce the benefits of my product on the thank you page?" One of our clients asked this question while we were reviewing his autoresponders and online content.

Of course. While this may seem obvious and common sense, many online business professionals forget that all content, even a simple thank you page or a thank you autoresponder, is an opportunity for marketing with content. But it’s more than just content marketing good sense.

There’s a psychological benefit. You create a placebo effect.

Scientists have proven that some pills can work to create a desired result based on the expectations of the patient. Sometimes when a medication is replaced with a sugar pill, the patient will still get the desired benefits, simply because the expectations are strong and somehow the body responds in the desired direction.

Read More→

Are you puzzled by buzzwords like "web 2.0" and "social media?" If you’re like me, you probably cringed when you started hearing the buzz about MySpace, Facebook and Twitter. At first you could ignore it because it was just for ‘the kids.’

Not any longer. You can’t ignore social sites if you’re in business and want to get known, get leads, and be seen as a credible, trustworthy professional.

Fortunately people like my partner Denise paid attention to this phenomenon early on. Another person who was a skeptic ("Online networking is a total waste of time!") is Adam Urbanski, the Marketing Mentor. He’s become a raving fan.

Read the rest of this post if you’re a skeptic but have a gnawing feeling you really should find out the essentials of how to work things like Facebook into your marketing mix. To solve the problem about what to pay attention to and what to ignore, (and how to save time doing all this) there’s a series of free teleseminars you can register for at the end of this post.

Read More→

Will you take our survey and tell us what your biggest challenges are when it comes to Internet marketing for your business? It takes 2 1/2 minutes only. You’d be doing me a great big favor.

I’d like to know so I can get a better sense of what you’re struggling with. You’ve probably heard about our teleseminar (free) coming up June 24: The 5 Traps of Internet Marketing that Can Derail Your Business? Well, we want to hear from YOU! What are YOUR traps?

When you put in your answers on the Survey, you’ll contribute to the content we’re presenting and make it more meaningful. We are doing research to discover where professionals and business owners get stuck most often with their Internet marketing.

To learn about the results of the survey, be sure to register for the free teleseminar on June 24. Even if you can’t attend, registration will get you the audio recording afterwards. Thanks so much for your time.

How can you avoid falling into costly traps when it comes to marketing your business online? If the Internet were a soap opera, Kathleen Gage suggests in would be called Days of Our Internet Lives. She asks why is everyone trying to make Web marketing so complicated these days?

Here’s an excerpt from her post, Web 2.0 – Is It a Trap or What?

For many people this can be confusing and overwhelming. Trying to figure it out by yourself can actually be a huge trap. At every turn of the Days of our Internet Lives someone is recommending we join this social network, that social network, use this video site to market our business, try this latest technology and on and on.

Suggestion to learn more: Go read Kathleen Gage’s post, it makes so much sense.

Next, go to www.actandattract.com/5traps and join Kathleen and The Blog Squad for an interesting tell-all free teleseminar to expose some of the worst traps that are out there when it comes to trying to use the Internet for marketing your business.