What part of your business doesn’t seem like work to you at all? That’s the stuff you’re good at, isn’t it? That could very well be what makes you special and unique in your business.

In your marketing, you need to have a clearly defined USP, or unique selling proposition. This is a short statement of what you do and what makes you different, special, better than the competition.

In the photo example, if you make spaghetti and you’re a Mexican Chiuahua, you’ve probably got the best Italo-Mexican restaurant in town. There’s no question you’re different from the others, but if you don’t spell it out, it may go unnoticed.

Your statement should roll off your tongue whenever someone asks what you do, or what your company does. It’s equally important to have it clear in your mind each and every time you write content designed to market your business. Especially in your blog posts.

If you’re not frequently reminding your readers how and why you’re good at what you do, you’re missing a chance to influence them to buy from you or hire you. What may seem obvious to the chihuahua who makes great Italian spaghetti, may not be so obvious to visitors… let me elaborate.

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 Here's a quick heads-up via Michael Martine, Remarkablogger, about a new ebook just out, for building a better blog, from Grant Griffiths of Blog for Profit:

Have you been thinking your blog needs a little extra… something?
 
Probably just needs a kick in the patootie.
 
(Yes, I said "patootie.") 🙂
 
Grant Griffiths over at Blog for Profit has taken the outstanding mega-series of blog posts and expanded on them to create the ultimate "blog kick start" training package. It's called "31 Days to Kick Your Blog in the Butt" and it helped hundreds of bloggers when he ran the program live on his blog.

If you've been looking for "just the thing" for your blog, I invite you check it out here through Michael Martine's affiliate link: Click here to buy "31 Days to Kick Your Blog in the Butt" for only $12.50 US dollars.

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