First, a little explanation…
I'm promoting iFlashVideo.com like mad this week for two reasons:
- They're opening up a membership program where folks like you and I can get professional quality videos made for $50/month (saving a ton of time, energy, money).
- Video is a smart way to get found on the Web, plus it's a really cool way for your site visitors to get to know you, like you, trust you.
- They've got an affiliate contest going, and I'm in the top 5, and maybe I'll win a Mac, a TV, or a new Video camera. I love contests and it gets me revved up to capture the thrill of being a Big Weinnah! Yah-hoo!
(But besides that, I still think this is a good program. Use this link to get on their pre-launch list but don't wait, they're closing soon.)
Oh, I guess that's three reasons, but hey, there's plenty more reasons to smarten up your video savvy.
You see the thing is, even if you don't join the iFlashVideo program, which is a really smart way to get started with good video clips on your site, sooner or later, you're going to have to learn how to do video.
You can learn to do it all yourself, or you can pay a low monthly fee to have someone who's an expert do it for you. However, even if they do, you've got to know what to tell them to do…
Sure thing, they do just about everything: photos, music, design, voice overs… they do a really great job of that. If you want to see some examples, take a look on this page here, iFlashVideo samples.
What You're Going to Have to Do
But you have to provide a good video script, and probably some logos, photos, and other items that brand your business and products and services.
Here's an outline of how you should write your script. Remember, it takes twice as long to read a script outloud than it does to read it silently to yourself. And you only have 60 seconds to deliver your message.
That means you've got to eliminate all words that are unnecessary, and be on point. Here are five points you'll want to cover to deliver a good video message that gets results:
In general, your message should cover these 5 questions, leading viewers along a path towards an action.
- What is the problem your product/service solves? (Identify who the message is for, who your targeted audience is, what their big challenge is)
- Why hasn’t this problem been solved?
- What’s possible?
- What’s different now (your uniqueness, other people’s proof)?
- What do you want people to do now? (one specific action, spelled out)
That's a lot of stuff to cover in 60 seconds. My suggestion is to type it out in all caps, 12 point Arial, and double space it. It should take up a full page. Each line represents 5 seconds of voice over time.
The only way to get good at this is to write it, edit it, read it aloud, and time it over and over. Ask a friend if it makes sense.
Practice this with a Logitech webcam or a Flip video camera. These are inexpensive cameras that are easy for anyone to use. Just in case you think you might get a little fed up with your tech skills and don't want to waste time, get on the iFlashVideo pre-launch list. Read what they have to offer on this page, I think you might like it.