Archive for Managing Your Ezine & Blog Tasks – Page 8

Email Newsletters: Best Ways to Deliver & Format?

By Patsi Krakoff
Thursday, November 6th, 2008

Business_news
Ah, the eternal question of emailed newsletters: What’s the best format to send it so it gets delivered, opened, and read? Here’s what one of my Customized Newsletter Services clients asked in a recent email:

Dear Patsi,

There is a definite divergence of opinions among my colleagues about the best way to distribute a newsletter.

  • Some feel that the entire text should be in the email in html, eliminating the need for click-thru’s.
  • Some simply send a one or two sentence summary, with an attached pdf.
  • Some send what amounts to headlines, with a click-thru to the website where the newsletter is resident.   
  • Some send a one or two sentence plain text summary with link to the newsletter.   

Everybody seems to do something different. They all have a rationale for their decision. And all seem to have their limitations, as well.   

Read More→

Categories : Content Marketing, Email Marketing Tips, Managing Your Ezine & Blog Tasks, Writing Better Ezines

Content for Coaches and Consultants: new site launches

By Patsi Krakoff
Sunday, September 14th, 2008

C4ccblogbanner1
If you’re a coach or consultant and specialize in leadership development you’ll be interested to know about a new site Denise and I launched this week: www.ContentforCoachesandConsultants.com.

Long name, I know, but I wanted to be clear about what we’re offering for sale: content for coaches and consultants. This is a division of Krakoff Wakeman & Associates, Inc.

I invite you all to visit www.ContentforCoachesandConsultants.com and please invite anyone you know who is looking for quality content on leadership development and other topics.

Here’s a little history of how this evolved. In 1999 I launched Coaching Matters, providing printed newsletters to coaches. Then I stopped offering print services and went to email versions.

I changed the name to Customized Newsletter Services for coaches, but because of the name, we got a lot of requests from other kinds of professionals to do their newsletters, formatting, design, etc. Then we got into email distribution of ezines, becoming a one-stop provider of emailed newsletters.

I ended up handling some tasks I should never go near: detailed tech work, coding, designing, and the dreaded issues of email deliverability. Fortunately, I found the right people to expertly handle those tasks.

Read More→

Categories : Buying Content, Content Marketing, Managing Your Ezine & Blog Tasks

Content Marketing: a primer for business people who want to get found quickly on the Web

By Patsi Krakoff
Tuesday, September 9th, 2008

Global_search_concept
What’s the easiest, fastest, smartest way to get marketing results for your business on the Web?

Here’s a clue…it’s in the tag line of this blog: Content Marketing! Here’s why I say that…

Imagine you’re starting out online – maybe you’ve been in business forever, but you’re just taking your business onto the web. You don’t have a large staff or a big budget. You look at the Web from your own perspective and try to imagine how your potential customers would search for you.

They’d use certain keywords, wouldn’t they? Maybe you don’t know squat about "keyword optimization" or "search engine marketing" or any of that. But I’ll bet you can guess how your prospects might look for your products and services, can’t you?

Okay, that’s step one. You might want to use a keyword tool like the one at www.freekeywords.wordtracker.com to see which keyword phrases are more popular. Or not.

You can guess what the next step is… put up lots of pages on your site writing about what your company can do for people. What are the benefits they get from using your products and services?

Read More→

Categories : Buying Content, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing

Blogging Blahs Gone Bye Bye…

By Patsi Krakoff
Saturday, September 6th, 2008

Happyfreeballoon
I’m not depressed anymore. This week has taught me so many things, like how swiftly you can connect with colleagues through Twitter and Facebook, how we’re all in this together, how wise other people are, and how kind they are for holding out hands and uplifting words and birthday greetings. And I could go on and gush but it’d just get messy…

Thanks to all the friends who sent birthday greetings and warm wishes. Back at ya!

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing

What Do Readers Really Want? Some personal musings…

By Patsi Krakoff
Wednesday, August 6th, 2008

Antrion_retreatpatsi003
I am writing this off the top of my head and from the depths of my heart. The truth is I’m not sure where I’m going with this post, but I know I have some worthwhile nugget for you.

Yesterday when I wrote the post about blog ideas, it’s true, I’d been struggling with finding good topics for this blog, and for keeping my focus on how to write good content on the Web that informs and markets for you.

This morning, I was still struggling. My blockage is coming from an interview we did last week with Yvonne DiVita of Lip-Sticking Blog. I wrote about her ideas for writing quality posts over on BuildaBetterBlog.com, Blog Content Ideas, What’s the best source? Yvonne has had tremendous success with her blog, and it’s established her as an expert and thought leader when it comes to marketing to women online.

She says her success is due to always writing what readers want.

And that’s my problem. I’m never sure what readers want. Oh, I’m very grateful for the lovely comments and feedback, especially since most readers seem to agree with me (;-0)…

But let’s face it: there aren’t a whole bunch of comments or emails flooding in. And people aren’t in dire pain, begging me to please – oh please, tell me how to write a blog post, or an email promo…!

Read More→

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, On Writing Better, Online Marketing

Build a Better Blog: Going out of print…

By Patsi Krakoff
Monday, July 28th, 2008

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In 2005 we published the first edition our premier blogging ebook: Build a Better Blog: The Ultimate Guide for Boosting Your Business with a Professional Blog. Later in 2005 the 2nd edition was introduced.  And now, we’re taking the ebook off the market. Gone. No more copies available…

Build a Better Blog (BaBB for short), and it’s companion of 25 Interviews with Successful Bloggers, has become one of the best known guides for setting up and optimizing a business blog with TypePad.

The current edition will be updated soon with new material. After Thursday, July 31, Edition 2 will not be available for sale. We suggest you get it now. Essentially you can pre-order the 3rd edition, because when you buy the BaBB ebook at the old price, you’re entitled to free lifetime upgrades.

Read More→

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing

Writers Wanted: You can’t do it all yourself

By Patsi Krakoff
Monday, July 28th, 2008

Blonde_with_laptop
"Where can I find someone to write and edit my blog posts?" a colleague asked me this morning. That’s a smart question. You can’t do it all yourself. You can, but there’s probably not enough time to service clients, make money, run a business and write on your blog. Get help.

The colleague who asked me this question is a great and prolific writer. He has more ideas and content than he has time to write up. A professional editor could turn his articles into dynamic blog posts that would make a huge difference in his search engine traffic.

But this takes time and energy. You have to look at keywords and be strategic with headlines.

Get someone who:

  • Knows blogging (your platform system, whatever that is)
  • Knows how to write
  • Knows something about content marketing and writing to persuade
  • Knows what a good headline is
  • Is keyword savvy
  • Knows something about your niche
  • Has impeccable grammar and editing knowledge
  • Has a journalist’s nose for news
  • Has personality and can be conversational in writing

Read More→

Categories : About Blogs, Buying Content, Content Marketing, Managing Your Ezine & Blog Tasks, On Writing Better

Is Your Content Marketing Working for You? How do you know?

By Patsi Krakoff
Monday, July 21st, 2008

Results
How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying "So what!"

Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, then maybe I’d become more analytical.

You know how those yearly physical exams give you a print out of your lab test and tell you if you’re in the "normal" range or not? Why can’t they have those for blogs? Or for ezines? Or for overall Web content marketing?

On Monday mornings, for example, you log into your Content Marketing Analytical Account and get a print out of how well your content has been doing:

  • Ezine: …75%
  • Blog: …82%
  • Articles…56%
  • Landing pages…
  • White Paper…
  • Free Report… etc. etc.

This software would compile all the results from your content including sales, referrals, downloads, subscriptions, and inquiries and give you an overall success rating. It would also tell you where you needed to make improvements.

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing

Social Writing: Don’t ignore networking sites

By Patsi Krakoff
Thursday, June 26th, 2008

Target_market_xxl
There’s a lot of buzz online right now about whether or not one should use social networking sites like Facebook, Twitter, LinkedIn, etc.

Are these sites important for content marketing? You’ll have to decide for yourself and for your business. But it sure does look like you can’t ignore this trend.

I try to stick to writing topics on this blog, and our other blogs, BizTipsBlog and BuildaBetterBlog, focus on online marketing.

But let’s face it: there’s a lot of overlap when it comes to writing content to market your business. What you write on your blog can easily get pushed to your Facebook profile and to any other places you choose.

I’ll be brief. Our friend and colleague Kathleen Gage has been writing a series of posts at www.themarketingmindset.com about social networking. Go read her recent post because what you learn may surprise you. Denise has also written about social sites a lot.

If you want to integrate all these new tools into an effective and time-saving marketing system for your business, register for our 4-week mentoring program The Law of Action 2.0 – Attract Clients and Build a Money-Making Business on the ‘Net, starting July 1, 2008.

Related Posts:
Social Networks – Are they for you?
Don’t become a social networking snob!
Twitter Feedback – Gotta love it!

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

How 2 Emails Changed My Life Forever…

By Patsi Krakoff
Thursday, June 12th, 2008

Choices
Pivotal Moments…

I was thinking about something really scary last week. You see, I almost missed the boat with my business and I don’t want you to do the same.

Over five years ago I was sitting at home down in Mexico going through emails, deleting some, reading some, deleting, reading… you know what it’s like.

You sign up for newsletters and e-courses and get information overload; you sit there in a kind of hypnotic trance trying to sort out what’s good and what’s junk.

Depending on your mood, you actually read some of the marketing hype. Sometimes you get caught up believing a promise and once again sign up for a program, only to be disappointed later.

Same business, same lackluster sales, same size list, same income, month after month.

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Teleclasses & Seminars
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