Online Marketing | Writing On The Web by Patsi Krakoff, The Blog Squad

Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Archive for Online Marketing – Page 25

3 Success Factors of My Internet Buddies

By Patsi Krakoff

Monday, October 12th, 2009

Just about everyone of my colleagues who've started making serious money online in the last 2-3 years tell me the same story, or similar versions of these three key factors to their success:

Coaching: One of my friends said she spent over $5,000 on a business coach and was seeing incredible results.
Training: Another confided that she'd spent more on information products than rent last year, and it was paying off handsomely.
Teaming: And just about everyone tells me that partnering with other entrepreneurs and splitting the profits helped them grow faster than ever before.

This is why I'm twittering and emailing everyone about a program you don't want to miss: Dave Navarro's More Buyer's Mastermind. It's a great way to learn what else you need to do if you want to take advantage of online content marketing to make money.

Categories : Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

7 Steps to Networking with A-Listers (plus free workbook)

By Patsi Krakoff

Tuesday, October 6th, 2009

Do you know how to network well, so that it's easy for you to get top people in your field to help promote your stuff?

Networking has changed a lot in 10 years, since the advent of online social networking. But the rules remain the same. For example, “Givers get” remains the golden rule of any place where business networking occurs (Twitter, LinkedIn, Facebook, you name it).

Dave Navarro has released a great workbook for learning how to network your way to the top. It’s the best report I’ve read in recent times on how to do the networking thing right. You don’t want to waste your time. And networking is full of time-wasting traps.

Especially if you’re an introvert like I am, and you’re not sure you like hanging out with humans in the first place (there’s no delete button and you can’t refresh), you must read this report and get the free workbook.

Here’s my advice if you’re competitive, want your business to be successful, hate networking, but love what it brings you (new business, fame by association, coat-tails to ride on)…

Go here and download the workbook:

7 Steps For Networking With A-Listers Fast (With Free Workbook)

The reason this is important is because you can't sell your information products, ebooks, or fill your teleseminars without people knowing you, liking you, and trusting you.

The only way to build a list or a community of raving fans is to network. The more you can network with the famous and semi-famous, the more others will know, like and trust you.

So get the workbook, read it, work the steps and then you'll know how to get the A-Listers into your teleseminars and testimonial pages.

7 Steps For Networking With A-Listers Fast (With Free Workbook)

Categories : List Building Tips, Online Marketing

7 Steps to Playing a Much Bigger Game

By Patsi Krakoff

Saturday, October 3rd, 2009

I was in my writer’s group last week, and our groups’ most successful writer leaned over and whispered to me, “How do you stay motivated and come up with compelling content for your blog every day? I’m struggling…”

“Oh, that’s easy, I just think of all the readers, new clients, and money I lose when I don’t write.” I was half-way joking, but it’s true. If I want to stay successful, I spend 30-60 minutes blogging every day.

Want to know the real truth? And the reason I think she has this trouble staying motivated and sustaining blog energy? She’s not clear. She’s afraid of certain things like what to write, what not to write, how personal, etc.

She hasn’t done the basic preparation work. Before starting any blog, I tell people to sit down and clarify purpose, audience, and a few key details.

I’ve got an important (free) opportunity if you want to go beyond your current level, please read on:

Categories : About Blogs, Coaching/Personal Development, Content Marketing, Online Marketing

The SEO Song: White Hat / Black Hat Blues?

By Patsi Krakoff

Thursday, October 1st, 2009

by Guest author Jenny Pilley, The Creare Group

Earlier this year I was invited, very kindly, by Patsi to be a guest blogger. Since receiving the invite it’s an offer I’ve been keen to accept, but time passed and I had yet to respond…until recently.

I am a Content Writer for The Creare Group, a web design and (White Hat) SEO company based in the UK. Like many companies, we have been promoting our services as a means of helping all businesses, including those struggling in the economic down turn.

Since speaking to various small and medium sized companies, we have discovered underlying problems within the SEO community. These have involved illegitimate, dishonest and down right disgraceful ‘Black Hat’ SEO agencies.

They have contacted many business owners, promising them Page One Position One listings for Organic Search Engine Optimization within an impossible timeframe.

But of course there are a mass of small and medium companies that:

a) Want to be the first search result

BUT

b) Do not understand the logistics of SEO

Categories : About Blogs, Content Marketing, Online Marketing

Most Influential Content Marketing Leaders List +
101 Great Blogs You Should Be Subscribing To

By Patsi Krakoff

Wednesday, September 30th, 2009

As if toothaches and root canals weren't enough to keep me down, I've been attacked by a cold. No, not the flu, but a good old-fashioned cold, sniffles and coughing included. Instead of whining, let me just blow my nose horn for a few paragraphs…

Yesterday the lovely Ambal Balakrishnan, co-founder of ClickDocuments (@Ambal) announced a great list of Most Influential Content Marketing Thought Leaders. I'm so proud to be among such good company. This list has all the content marketing leaders on it.

Plus, it's a share group so you can follow all of them on Twitter with just one click, how cool is that! The share group of twitterati is on a site called TweepML, and it's easy to use. Go check it out. But wait, there's more!

This morning I awoke to the news of being on a great list, Kevin Muldoon's 101 Great Blogs You Should Be Subscribing to.

This is a super list of great business blogs in different categories, and I am on the section that lists writing blogs. I highly recommend you find the blogs that can help you in your quest to become better at marketing what you do on the Internet.

Categories : About Blogs, Content Marketing, Online Marketing

Content Marketing with Blogs:
When Blogging is Like a Toothache

By Patsi Krakoff

Tuesday, September 29th, 2009

Is writing on your blog a pleasant and easy task for you? Or is it sometimes worse than getting a tooth pulled? If so, I'm thinking of you this week.

The tooth fairy turned into a wicked witch and sent me to the dentist's for two root canals over the weekend. I don't write well on pain meds and antibiotics. I forgot a friend's birthday party. And I'm barely getting my work done. Fortunately, two root canals in Mexico cost under $250, a far cry from US prices. But even so, it hurts!

Here's what's new: If you haven't downloaded Content Marketing with Blogs, do so now. I've added a bonus report 5 Questions for Writing Web Content that Gets Results. Here's what this free ebook provides:

4 reasons blogs fail
Why good content isn't enough
4 keys to having a great blog
7 step formula for online marketing success
The new shift in content marketing focus
What's required for the 21st century

If you want your blog to work as the most powerful marketing tool on the planet, (which it is, or should be!), then you need to know a few things. This report is the latest information and summarizes it all into simple steps.

Don't struggle with your blog any more. Make your content marketing writing tasks easy. No more pain.

Categories : About Blogs, Content Marketing, On Writing Better, Online Marketing, Writing Great Blog Content

5 Content Marketing Questions:
Getting readers to take action

By Patsi Krakoff

Monday, September 28th, 2009

Here's a final note in my blog post series about writing good content on the Web that gets results. In Maria Velosa's 2009 edition of Web Copy that Sells, she suggests 5 questions your copy should answer: (Photo Credit: Shutterstock)

What is the problem (pain, predicament)?
Why hasn't this problem been solved?
What is possible?
What is different now?
What should you do now?

As you answer these questions, you lead readers down a path towards action. Good content on the Web, when it's well written, should:

Educate
Entertain
Engage readers
Enrich lives

If at all possible, you should strive to enrich the lives of your readers as well. Try to make their lives better by showing them how they can save time, energy or money.

Question #4: What is different now?

How will your product or service make your readers' lives different? This is where you explain who you are, how you know what you're talking about, how your product or service can help them, and what's different about your product or service that will eliminate their problem.

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Blog Content, Writing Great Copy

Content Marketing Questions: What’s Possible?

By Patsi Krakoff

Saturday, September 26th, 2009

Question #3: What is possible?

In Maria Velosa's Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear.

What is the problem (pain, predicament)?
Why hasn't this problem been solved?
What is possible?
What is different now?
What should you do now?

First answer question #1, what's the problem. Then, answer questions
#2, why hasn't the problem been solved? Then answer question #3, what's
possible?

As you write out several sentences to answer these questions, you'll lead your readers through a path that leads to action. Action is the goal for all good content designed to market your business on the Web.

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Copy

Content Marketing Question #2:
Why Hasn’t This Problem Been Solved?

By Patsi Krakoff

Friday, September 25th, 2009

I'm reviewing Maria Velosa's Web Copy that Sells, 2nd Edition, recently released. Her 5 simple steps for writing on the web are:

What is the problem (pain, predicament)?
Why hasn't this problem been solved?
What is possible?
What is different now?
What should you do now?

Question #2, Why hasn't this problem been solved? This is a great opportunity to address the challenges your readers and potential customers face.

You have a chance to show you understand your readers well, and you have an expert's understanding of the subject matter. You can delve into the history of the problem, providing insights they may have never thought of.

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Blog Content, Writing Great Copy

5 Questions to Ask for Writing Great Web Content
#1: What’s the Problem?

By Patsi Krakoff

Thursday, September 24th, 2009

Organize and simplify your Web writing by asking 5 important questions:

What is the problem (pain, predicament)?
Why hasn't this problem been solved?
What is possible?
What is different now?
What should you do now?

As you write your copy, you should cover each of the answers. This will keep you on task, and lead your readers through to action. I suppose it depends on what you're writing, but I can't think of many web pages, blog posts, newsletter articles where these 5 questions wouldn't be appropriate.

I've been re-reading Maria Velosa's Web Copy that Sells this week. Her blueprint for creating simple copy that works to market your products and services is clear. There's a reason it's organized this way.

Categories : About Blogs, Content Marketing, On Writing Better, Online Marketing, Writing Great Blog Content, Writing Great Copy

Archive for Online Marketing – Page 25

3 Success Factors of My Internet Buddies

7 Steps to Playing a Much Bigger Game

The SEO Song: White Hat / Black Hat Blues?

Most Influential Content Marketing Leaders List +
101 Great Blogs You Should Be Subscribing To

Content Marketing with Blogs:
When Blogging is Like a Toothache

5 Content Marketing Questions:
Getting readers to take action

Content Marketing Questions: What’s Possible?

Content Marketing Question #2:
Why Hasn’t This Problem Been Solved?

5 Questions to Ask for Writing Great Web Content
#1: What’s the Problem?

Content for Coaches and Consultants

Serenity Virtual Assistant Services

Social Buzz Club