Archive for Online Marketing – Page 45

Top Ten Reasons to Do an Ezine AND a Blog

By Patsi Krakoff
Wednesday, February 27th, 2008

Yesterday I wrote about this article published in 2005. I’m republishing it here for you to consider whether these reasons are still valid today in 2008. Hit the comment link and let me know what you think.

Top Ten Reasons to Publish an Ezine AND a Blog
By Patsi Krakoff and Denise Wakeman, The Blog Squad (c) 2005

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and articles to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.

Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:

• Do I really need a blog?
• Isn’t an email ezine or newsletter doing the same thing?
• Should I do both?
• Are these two marketing tools going to eat up all my time, energy and money?
• What’s the best way to spend my resources here so that I can get clients and results out of my marketing efforts?

Here are ten reasons why you should pay attention to this new blogging revolution and do both an ezine and a blog.

Read More→

Categories : Content Marketing, Email Marketing Tips, Managing Your Ezine & Blog Tasks, Online Marketing

Newsletters & Blogs: Marriage or Divorce?

By Patsi Krakoff
Tuesday, February 26th, 2008

Newsletter_concept
Several clients asked me the same question this week: If I start a business blog, do I still need an emailed newsletter?

This is a good question you should be asking yourself if you have a business online and want to use the Internet to get new leads, create relationships with prospects and sell your services or products.

In the past, Denise and I always said, Yes, you should do both. We even wrote a special report in 2005, Top Ten Reasons to Do an Ezine AND a Blog. You can get it when you subscribe to Newsletter Nuggets over at my site Customized Newsletter Services.

Since things change rapidly in online marketing, I reviewed those top ten reasons to see what’s changed about this issue since 2005.

Surprisingly, these are still ten very good reasons to do both an ezine and a blog for your business.

I would add that if one is taking up too much time and you must
discontinue one in favor of the other, my vote is to keep on blogging
and dump the ezine.

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

Blog Banners: Looking good is everything…

By Patsi Krakoff
Sunday, February 24th, 2008

Brown_eye
It’s all about Blink and Trust, according to an article I wrote earlier this year.

Blink means the impression you make in the first few seconds; Trust is everything else that is consistent and builds up the impression that you know what you’re talking about and can be relied on to do what you say.

So it’s worth every penny to invest in getting a professionally designed banner for your blog. Denise and I use Heidi Frieder of ArtHead.com to create all our Blog Squad banners, graphic images, and other design work.

We recommend her highly. Denise tells me she works almost exclusively by word-of-mouth referrals, so please tell her we sent you.

Categories : Online Marketing

Patsi Got a Brand New Blog… and a vicious virus

By Patsi Krakoff
Saturday, February 23rd, 2008

Well, it looks like a brand new blog, doesn’t it? I have to say, it’s all due to an extraordinary graphic designer we use occasionally to do banner and graphic image work. I’m going to tell you about Heidi as soon as she gives me permission.

After our recent teleseminar about the importance of good blog design, we had to walk our talk and get this blog a makeover. Our students with our Better Business Blogging course are learning and so are we.
(Info about this sold-out class, in case you want to join our next one: www.boostyourbusinessblog.com.)

Blue_3d_virus
Is this why I haven’t posted in 5 days? No. I was attacked by a vicious virus. No, not my computer, it’s safe! That would also be really painful…

I’ve been sick with Shingles! So painful, I was not able to work, or even write. If any of you have had a bout of this Chicken Pox virus, let me know what to expect…

I considered chewing my right leg off to get rid of the pain, it got that bad. Thank goodness for pain meds… it took 3 doctors, 8 needle pricks, a cat scan, an xray, and 10 days until finally getting the right diagnosis and treatment.

Denise, my wonderful partner was ready to sell me off on eBay, I’ve been totally non-responsive and foggy-brained. But she didn’t think she could get much for me…

Categories : About Blogs, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

Social Media: Paradise for Introverts and Writers…

By Patsi Krakoff
Monday, February 18th, 2008

Like most writers, I consider myself a card-carrying introvert. When they invented work-at-home from your computer, I felt like I’d gone to Heaven.

Socialmediabuttonspeaker160x160
Now along comes "Social Media" … and to tell the truth, it’s still an introvert’s paradise! What a great way to network. Besides the fact there are no breakfasts to eat and business cards to exchange with insurance agents and car salesmen, it’s really a fun way to connect with other people and get your business known.

Quite frankly, I was a big smirker when people talked about Facebook. But I’ve come to love it… here’s why…

Social Media and Social Networking are no longer considered fads. To
have a successful business in this day and age, you must be
willing and able to leverage online tools like blogs, video,
podcasting, and social networking sites like Facebook and Myspace.

If this feels a tad overwhelming, I don’t blame you. There’s a lot
of information to keep up with. How do you make an intelligent
decision about what tools to use for YOUR business?

That’s why the Social Media Telesummit is going to be an important event to attend on your telephone.

Read More→

Categories : Content Marketing, Online Marketing

Writing Rituals: 5 Ways to Be More Productive

By Patsi Krakoff
Thursday, February 14th, 2008

Pencil_pens_marker
Do you ever get ebook envy? Have you ever had this great idea for an ebook, only you didn’t write it down, you just thought about it, and put it off until "one day?"

Well, it’s too late!  Nick Usborne just brought out the best writing productivity tips you can download and read immediately:

Writing Rituals: A productivity guide for commercial writers and copywriters.
5 Rituals to help you write faster and smarter – and make more money.

This is a great book on how to write faster, better, and be more focused. Anyone using their creativity to make a living recognizes how hard it is to write for deadlines. And how easy it is to allow distraction to take over the brain. Find out the anti-dote and banish distractions. You won’t want to miss out on this gem.

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, On Writing Better, Online Marketing

Valentine’s Day: Gimme some love…no? Okay then, show me the money!

By Patsi Krakoff
Wednesday, February 13th, 2008

Love_and_dollarsIt’s amazing how many Valentine’s Day email promotions I’ve been getting this week. I guess the marketers must really love me.

Not that they’re copying The Blog Squad, but we are having our 3rd annual V-Day sale… and this time Denise really went a little nuts, offering 81% off our library of 8 teleseminars.

And if that weren’t enough, she said just in case some people already had the teleseminars or attended them already, then let’s throw in some bonuses that are too good to pass up!

If you remember last year, we had the same fight…she wanted to offer 50% off our products and I accused her of giving away the store. She won out. In the end, everybody won ‘cuz people got some incredible deals and we got a little extra cash. Valentine_on_line

So we’re offering to show you a little love AND save you some money with this one day only sale:
Get 8 Teleseminars with Online Marketing Experts, 2 Bonuses, 2 Chances to Win plus $568 in savings

P.S. You get a chance to win a free blog makeover too!

Categories : Online Marketing, Teleclasses & Seminars

Are You Famous Yet?

By Patsi Krakoff
Tuesday, February 12th, 2008

Paparazzi
Are you the only one doing business in your niche? I didn’t think so. So how do you get the attention of your ideal clients and the media?

If you’re in a niche that is crowded — for example, life coaches, health and wellness experts, or financial advisors — it’s getting harder to differentiate yourself.

The solution? Get "slightly" famous!

Wednesday, February 13, 2008 we’re interviewing Steven Van Yoder, author of Get Slightly Famous,
for our Blogging and Beyond Mentor Program. The program has a ton of learning materials for small businesses and professionals who want to use the Internet to get known and make money.

Each month we present experts who reveal things you need to know to grow your business.

This program is about how to
create and manage your online reputation and is for members only: anyone can join and attend this important class with our $9.95 30-day trial.

Categories : Content Marketing, Online Marketing, Teleclasses & Seminars

Blog Squad Events: What we’re teaching in February

By Patsi Krakoff
Thursday, February 7th, 2008

Vintage_phone
Ever feel like you don’t know what month it is, let alone what day? I have to write these things down otherwise I’ll miss showing up! Good thing these are all delivered by phone so I can still be in my tennis clothes…Here’s a quick tour of what you can learn with us in February…

Today, February 7, our mentor, Tom Antion is hosting a teleseminar on how to create video landing pages.
He’s presenting this timely program with Mike Stewart The Audio Video
Guy. You always get more than you pay for on Tom’s classes and I’m sure
this will be no exception. You also get a free CD of the class when you register
so if you can’t make the live event, you won’t miss a thing.  We’ll
definitely be there since video continues to be all the rage and it’s a
medium we’re working on mastering.

February 13: We’re interviewing Steven Van Yoder, author of Get Slightly Famous,
for our Blogging and Beyond Mentor Program. This program about how to
create and manage your online reputation is for members only and anyone can join and attend this important class with our $9.95 30-day trial.

February 21: Social Media TeleSummit.
This is an 8 day event featuring 26 sessions all about social media and
how you can use it for your business. 

Read More→

Categories : Online Marketing, Teleclasses & Seminars

Be a Journalist: Great Marketing Advice for 2008

By Patsi Krakoff
Tuesday, February 5th, 2008

"Kid_journalistBecome a journalist," advises John Jantsch, of Duct Tape Marketing. That’s his best marketing secret shared on Anita Campbell’s blog Small Business Trends.

“… no, I’m not really suggesting that you join the staff of some publication, but the acceptance of new media tools like blogs and podcasts has turned the marketing tables – so take advantage of the allure of a reporter and start a blog and podcast and request interviews with industry leaders, community leaders, authors and maybe even your biggest prospects.

Instead of asking for a meeting to demonstrate your product, ask to feature your prospect in your next blog or podcast episode. You will automatically change your status in their eyes, increase your role as an expert and create great content for your marketing materials.”

This is something Denise and I have done over the last six years. We interview experts on both free and for-fee teleseminars.

Next week, for example, we’re interviewing Steven van Yoder, about how to Get Slightly Famous, his trademarked message and book, for our Blogging and

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing, Writing for the Web
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