Archive for Promoting Your Ezine +/or Blog – Page 5

Getting High Page Ranks: Use Amazon Backlinks?

Denise wrote about getting backlinks from Amazon, by writing a review of a book, and posting your profile on Amazon, with links to your site and blogs, over at our Build a Better Blog.

Since your site or blog is judged to be important by the search engines such as Google if great big important sites (like Amazon) link to you, this makes sense. Here’s some excerpts from the article, Backlinks from Amazon.com

Maybe I’m missing something here and web/SEO gurus who know way more about this can add to my limited knowledge, but if you were to set up a profile on Amazon.com that includes a link to your blog, then post book reviews, create Listmania lists and guides, wouldn’t that help your pagerank?

At the very least it can help create awareness for you and your business. If your review is substantial and provocative, a reader might click on the link for your name. That takes them to your profile and if that’s compelling, they may click on the link to your blog. Over the weekend I posted a review of Tom Antion’s book The Ultimate Guide to Electronic Marketing for Small Business.  I’m going to make a point to post book reviews from here on out and see if it makes any difference.

Do you use this as a way to drive traffic to your blog?  If so, what’s your experience?

Hate to admit this, but the astute people over at Amazon even sent me an email asking me to review the last 3 books I bought from them, and I ignored it, or rather put on my ‘to do’ list (that never gets done because it isn’t on my ‘urgent’ list).

Okay, okay, now I get why this is so important.

Win an iPod…and a Razer Mouse!

The Blog Squad Announces…

          Nano Win an iPod Contest

We’re giving away 2 iPod nanos and a sleek Razer mouse
to celebrate the first year of our "Build a Better
Blog" ebook and Conversations with Experts TeleSeries.

iPod Contest:

Here’s how you can win an iPod nano loaded with our
entire Conversations with Experts TeleSeries! To
celebrate The Blog Squad’s first anniversary, Denise
and I are giving away 2 iPod nanos, plus a sleek Razer
Copperhead mouse. There are 3 ways you can win:

1. Subscribe to our ezine, Savvy eBiz Tips. All new
   subscribers are automatically entered into a random
   drawing for 1 iPod nano, preloaded with 44+ hours of
   Conversations with Experts.  Use this link to
   subscribe and enter the contest:

http://snipurl.com/SeBT_Contest

2. Enter by contributing your answer to this question:
   "In your experience, what is the most important
    marketing skill a professional must master to be
    effective in the years to come?"

We will judge the winning answer based on relevance,
utility, creativity, and "smart and savviness."

Use this link to enter your answer:

http://snipurl.com/Question_Contest

3. If you are already a Savvy eBiz Tips subscriber,
   you can win by referring the most number of friends
   and colleagues who sign up. This prize is a sleek Razer
   Copperhead mouse, the mouse that is so fast and precise,
   you will save your wrist action.  Use this link to
   make your referrals: 

http://snipurl.com/Contest_Referral

The Blog Squad’s free weekly ezine, Savvy eBiz Tips,
gives action-oriented steps for streamlining online
marketing tasks, including those for blogs,
newsletters, websites, and e-commerce systems.

We’ll be drawing the iPod and Razer mouse winners
the first week of May.

Good-luck!

Denise Wakeman and Patsi Krakoff
The Blog Squad

Link Baiting NYTimes Style

Gotta love it, this post by Brian Clark of Copyblogger. He writes about an astute headline published in the NY Times:

"This Boring Headline is Written for Google."

For those of you not familiar with "link baiting," it’s when you just know you are going to get picked up by the bloggers and get plenty of links back to you and your article…

Well, you know that bloggers drool when it comes to Mainstream Media and an opportunity to kick ’em in the shins, the ol’ David and Goliath thing.

Is it kosher? Sure, you can boost traffic this way. But the key is to get the right kind of traffic. Remember? You want those people to come to your blog or web site, but the ones who are going to become fans, clients, or referral sources for you and your business.

The point of the NY Times article? (Besides getting bloggers to write about them?) That headlines have to be written with key words so that searches on Google will be possible, and also they have to compel readers to read the article. And it shows how ‘Net savvy Goliath is becoming.

That Guy with the Nametag, Scott Ginsberg: the Art of Approachability

Scottg Following up on my previous post about the importance of names, Scott Ginsberg engaged us all on the Wednesday evening Conversations with Experts teleseminar. Scott’s that guy who’s been wearing a silly name tag "Hello, My Name is Scott" for the past 1,984 days! Yikes, that’s 5 1/2 years…

That silly name tag gets results: he’s been called by editors of national magazines, even the NBC Today Show. Talk about capturing a simple idea and running with it. Several books and shows later…well, maybe he’s not a household name, but he’s certainly made a name for himself, "that guy with the nametag."

Scott tell us that anybody can "own a word." In fact he suggests you email 15-20 friends or colleagues and ask them what comes to mind as a word that encapsulates you and your business. Most of us already own several words, we’re just not using them for maximum memorability, findability, and approachability.

Read More→

Article Marketing Tips

More news this week about how to maximize the impact of your articles. First, it is essential to submit them to article directories such as EzineArticles.com. Secondly, you must submit more than 20 articles, according to most experts, before this marketing strategy starts to pay off.

The pay off is in getting your articles picked up and republished on other sites, providing many incoming links to your site (and a boost in search engine rankings).

Want to know more about this? Here’s a ten page report from Yaro Starak and Brian Clark: "Builidng Traffic with Article Marketing." It’s available for free, and gives some interesting tips.

Download Traffic-Article_Marketing.pdf

Writing Articles to Drive Traffic

Chris_knight_1 A Converstion with Expert Christopher Knight, Article Production Strategies and EzineArticles.com, this Wednesday, March 15, at 8:30 ET. Register here: www.conversationswithexperts.com.

I am a big fan of Christopher Knight. He runs one of the best article directories online, EzineArticles.com. I’ve learned a lot from his ebook Article Production Strategies. After listening to him on a teleseminar, I boosted my article production from one a month to 5! The secret? Well, I recommend getting the ebook and audio recordings by visiting this link: Article Production Strategies.

Here’s a chance to listen in on a conversation we’re having with Christopher this Wednesday March 15 at 8:30 p.m. ET: register here.

Article Writing 101 To Create Qualified Traffic

What are the basic article mechanics that help turn your expertise into syndicated original quality content that drives buyers to your website for free? You’ll learn about the article syndication model, the basic components that should be included in your articles as well as how to optimize those components.

If you cannot attend the Conversation, you can pre-order the audio program for $4.95. After the Conversation the price will be $9.95. Save 50% and this link to order now: http://snipurl.com/Knight_preorder

Conversations with Experts is held every Wednesday evening and is sponsored by Build a Better Blog, the ultimate guide for creating a professional blog.

Rich Brooks: Traffic, Rank & Getting Read on the Web

Conversations with Experts presents…

Rich1 Web Marketing Strategies for Small Business
Wednesday, March 8, 2006, 8:30 p.m. ET
Guest Expert: Rich Brooks, author of The 11 Biggest Mistakes Small Business Bloggers Make and 10 Questions to Ask Before Setting Up a Web Site.

How can you get more traffic to your Web site? How can you rank higher at the search engines? How can you convert more site visitors into customers?

The age of "if you build it, they will come" Web design is long gone. To succeed in this more competitive arena you’ll need to understand and use the “four pillars of Web marketing.”

You’ll learn:

  • Why your competition ranks higher than you
  • What small changes to your Web site can increase your search engine ranking
  • How to get people to subscribe to your email newsletter, fill out your contact form or make a purchase
  • If blogging or podcasting should be part of your Web marketing
  • How to get hundreds of great incoming links to your site for $2

Rich Brooks is founder of flyte new media, a Web design and Internet marketing firm in Portland, Maine. He writes about Web marketing for small business in his monthly email newsletter, his blog, and is a regular contributor to Business Blog Consulting an influential resource on how businesses blog. His podcast can be found at http://www.flytecast.com. He is also the “tech guru” on the evening news program 207 on Maine’s NBC affiliate, WCSH.

Register:  www.ConversationsWithExperts.com

If you cannot attend the Conversation, you can pre-order the audio program for $4.95.  After the Conversation the price will be $9.95.  Save 50%.  Use this link to order the audio now.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by The Blog Squad |Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Article Submissions: The Basics

Here’s a great article which describes why submitting your articles to online article directories is the thing to do for any small biz owner or professional.

It’s a post by Soni Pitts over on Squidoo and you can read it by going here.

Article Marketing is the web-based crossroads where content-hungry demand meets information-rich supply. Whether you’re a writer, a solopreneur, a regular office joe or just someone with a headful of useful knowledge, article marketing is a great way to trade information for public credit and recognition through a process that has the potential to provide amazing returns.

Don’t miss reading the full article, it’s worth it.

Article Directory Submissions: Why this is important

Writing good articles serves several purposes: establishes you as an expert, builds credibility, and creates a connection with your readers. And getting your articles submitted to article directories is an important step to getting more traffic and getting better known on the web.

This is important if you want to increase your chances of being found on the web. When a person sits down to their computer and types in something they need to know into a Google search, you want as many possible ways for them to find you.

Here is a list of article directories to submit your articles to.

Here’s a list of some the most popular article directories:

http://www.ideamarketers.com/ 
http://thewhir.com/find/articlecentral/ 
http://goarticles.com/ 
http://ezinearticles.com/add_url.html 
http://amazines.com 
http://www.articlecity.com/ 
http://bpubs.com/ 
http://businessknowhow.com/ 
http://www.certificate.net/wwio/ideas.shtml 
http://www.promotionworld.com/ 
http://promotenewz.com/ 

We’ve Been ‘Splogged!’

Steve Rubel, master blogger (www.micropersuasion.com), cites a great article on 16 Ways to Drive Traffic to Your Blog, by John Percy. Since Denise and I wrote an article by the same name, I checked it out. Well, it was our great article, the very same as appears on page 103 of our ebook, Build a Better Blog.

Checking further, the blog where Steve found the post turns out to be a "splog", a blog that reprints copy on the web in hopes of generating key word traffic, supposedly for spam purposes. That blog doesn’t allow comments, so my investigation hit a dead end.

So I left a comment to Steve. He is an ethical sort who writes one of the best blogs around and would never misrepresent or misquote, at least not intentionally. I found other comments indicating that the so-called author John Percy has nothing to do with the blog that printed the article.

This is the first time I’ve heard about a ‘splog’ and I’m only guessing at the definition.

In any case, John Percy, wherever you are, I hope you’ll speak up and let Steve and his huge readership know that proper credit to this article belong to The Blog Squad, yours truly and Denise Wakeman.

Plagarism is up there with imitation as a form of flattery. My guess is that the Blogosphere will cry ‘foul’ and sort this out in a matter of a few days. Blogs and bloggers like to set the records straight and are able to do so fast, fast, fast.

What about you, dear readers? Have you been ‘splogged’ yet?