Archive for Writing Great Blog Content – Page 22

Blog Writing Guidelines

While surfing around last week, I came across Blogs for Companies and a post called My guidelines about blog writing. The author, Roland Piquepaille, has some great guidelines for writing blog posts. Briefly they are:

  • Choose an interesting subject
  • Find references and pictures
  • Check all the facts
  • Pay attention to presentation
  • Always think about the potential reader

These guidelines can easily be applied to your ezine as well and frankly, I think the last point is the most important.  Who is your reader?  What do they care about? What is your purpose for writing for this reader?

Check out Piquepaille’s guidelines and then review your blog posts and ezine articles. Are you writing for you or your reader?

Writing Better: 5 Positive Thought Tips

This is article is worth reading, if you struggle whenever you sit down to the computer screen to write:

Five Positive Thoughts That Will Turbocharge Your Writing (and How to Channel Them)
by Daphne Gray-Grant  (From MarketingProfs.com, November 14, 2006)

1. Writing is simply talking on paper

2. Writing can be done quickly, in little bits of time

3. Writing is easy to change

4. Writing always gets better and easier with practice

5. Your writing "voice" is unique

I find the thought of writing 2000 words makes it harder for me to get started, so I tell myself, I’m writing 200-300 words, or, I’m writing just the introductory paragraph. That usually gets me going, and gets me to set onto paper the main concept. Once the main concept is stated, then it becomes clearer what  supporting evidence must follow in the next paragraphs.

What about you? What sort of positive thoughts get you started when you have a writing task?

Writing Better & Darwin’s Theory of Evolution

You know the old joke about how to get to Carnegie Hall? Practice, practice, practice. How do you become a better writer? Write, write and write some more. How do you get readers to come to your blog? Write more.

Now here is scientific proof from Darwin’s Theory of Evolution that writing more and posting more to your blog will get better just because of the increase in quantity. I may be exaggerating a little, but I’m serious. I knew my undergraduate degree in biology would come in handy one day, and I also recently read this in a book. So bear with me as I explain:

Weirdideas_1  Excerpt from the book 111/2 Weird Ideas that Work, by Professor Robert I. Sutton of Stanford: "Research by Dean Keith Simonton shows that the success of individual geniuses like Mozart, Shakespeare, Picasso, Einstein annd Darwin himself, is best understood from an evolutionary perspective, where excellence results from "a range of differences." These famous creators generated a wider range of ideas and completed more products than their contemporaries. They didn’t succeed at a higher rate than others. They simply did more. So they had both more successes and more failures.

"The great artist Vermeer created fewer than 50 paintings in his lifetime, all in a similar style. He achieved a singular excellence that, despite the stunning beauty of his art, adds something less than Picasso’s astonishing range and history-changing influence."

This makes sense, doesn’t it? You don’t have to be a biologist to understand the concept that more is better, based on the fact that the more you produce, the better are the chances that you will produce something excellent.

You can’t win the lottery if you don’t buy a ticket. So, in the words of Andy Wibbels, "Shut up and write!"

Writing Mistakes Your Spell Checker Won’t Catch

I make these all the time, and even the best spell checker won’t catch them, because the words are actually spelled correctly, but used incorrectly. This usually happens when I’m typing too fast. It’s not that I don’t know the grammar rules, it’s my fingers…it’s their fault.

For example, I’ll type you when I mean your, and your when I mean you: "Be sure to catch these mistakes by reading over you blog post before your save it."

Here’s a great review of Ten Common Writing Mistakes Your Spell Checker Won’t Find over on Judy Rose’s Writing English blog. It’s a good review of what to look for before you save and publish.

Better Writing: How Blogging Improves Your Writing

Ted Demopoulos is guest author this week over on Build a Better Blog, and he writes about how to improve your writing. It’s worth reading.

Recently Denise and I contributed 2 chapters to his new book, What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere. One was on common mistakes bloggers make, and the other was about the interplay between blogs and ezines and how they work together.

If you’ve read other books about blogging, there comes a point when you’ve heard it all. Well, guess what? This book really does live up to its title! I have learned several very important things from the blogging and podcasting experts in this book. Buy it, it’s worth it.

Bullet Points: Everything You Need to Know

Effective online writing often compresses information into bullet points. Doesn’t matter if you are writing an article, an ezine, or a blog post; using lists will not only make your points clear and compelling, but will ensure you get read.

But did you know there were basic rules for writing effective bullet points? Brian Clark writes another brilliant post over at Copyblogger, and gives us …

Little Known Ways to Write Fascinating Bullet Points

What would articles, blog posts, sales letters and bad PowerPoint presentations be without them?Bullet points are so common because they work, and readers like them.

But bullet points also often fail by letting the reader down in one way or another. So let’s see if we can’t start making our bullet points downright fascinating.

Before we get to the graduate level, we’ve got to nail the basics. So here are the 5 cardinal rules of Bullet Points 101:

Read More→

Writing by the Numbers- 3 Ways to Be Sure Your Article Gets Read

Rich Brooks of Flyteblog tells us that using numbers in your articles will guarantee your readers read your email, article, ezine, or blog post. Here’s what he shared on his blog this week:

"Whenever I’m talking to clients about creating compelling email bait I always recommend writing an article that includes three things:

  1. A number. People are way too busy and suffering from information overload to learn everything about search engine marketing, automotive maintenance or how to keep their garden green. However, a number implies that you’ve boiled it down to just a few salient points that will get them through the day and give them something they can walk away with.
  2. A negative. Evidence shows (don’t ask me to show it, just trust me on this one), that people are more driven to avoid pain than gain pleasure. Don’t believe me? Which is a more compelling headline: "The Importance of Healthy School Lunches" or "School Lunches: Are They Killing Your Children?"
  3. A point of interest. Obviously this negative list of attributes needs to be targeted to your best prospects and customers."

Read More→

Instant Articles: Buy, Rewrite, Add Your Name

Do you ever wish you could buy a good article, add your own stories, and publish it as your own in your newsletters or blogs? Sort of like those vitamin powders you pour into water, shake up and drink?

I just launched an article directory site called www.CustomizedNNewsletterArticles.com. When you buy an article for your newsletters, you get to use it as your own. That means you can blend your own stories into them to personalize them and make them work for getting clients and spreading your expertise.

You can read the press release here.

Read More→

How to Get More Blog AND Press Release Writing Ideas

We hear this often: "I know I probably ‘should’ start a blog, but what will I write about?" And it is true: if you don’t have anything to say, don’t start a blog. If you do start one, then be sure to write 2-3 times a week.

I haven’t met any human being yet who really didn’t have anything to say. But I can understand the fear of not wanting to face the blank screen several times a week. So I have been thinking about this fear a lot lately. And I’ve started to compile a series of blog posts about where and how to find ideas to blog about: Finding Ideas, Is Blog Writing Painful?, and Writing Fresh, Relevant Posts.

Recently, I fell upon this idea for finding content to write about for this blog. It was quite by accident. For some time now, I’ve been wanting to learn how to write kick-butt press releases, as Denise believes they are a powerful way to get found on the web. We try to write and submit one a month. But I always struggle with writing them, because I don’t fully understand how and why they work. Also, they are written differently than a news story and I don’t get it just yet.

So when Joan Stewart, the Publicity Hound, started her 89 day tutorial on writing press releases, I was thrilled. I can write a weekly summary on her press release writing tips and deliver them to you here on my blog. Of course, all credit is given to the author of these ideas, Joan Stewart, who truly is a genius when it comes to publicity.

Blog writing idea: Who do you know who is sharing information about something your readers need? How can you partner up to share that info on your blog? For Joan, I am sending people her way so that they can sign up to get her kick-butt free tutorial. And she’s giving me plenty to write about.

Everybody wins: I am learning how to write press releases, while writing my tips about writing for your blog. Joan is getting more visits to her info-packed site. And our readers are getting value they can use for their own blogs and press releases.

Writing Great Blog Content: Painful?

Rich Brooks of Flyte Media says that writing content is painful, and compares it to having dental work without novacaine! What do you think?   

For me, writing – whether for my blogs, website, my email broadcasts and newsletters – is more like getting my teeth cleaned: it can be painful, but then you come out with a pretty white smile!

Take this series I’m undertaking on how to write great content for your blog. This morning’s addition to the list of tips is about scanning your favorite blogs for relevant ideas, then taking an excerpt from it, linking to it, and making your own comments. (If you want to boost readership, go for disagreement and controversy. But that’s a different topic.)

Here’s what Rich says: "No matter how much you love your job, no matter how passionate you are about what you do, writing content is going to be much more work than you think."

The passion makes the writing start like a burst of energy. Education and discipline, however, are the tools that have to kick in to make your content readable, search engine optimized, and interesting to other people.

I agree with Rich that writing always takes more time and work than you think, even when it is full of passion. Passion isn’t enough, some hard thinking and decent grammar should back it up.

Your thoughts on this? Is passion enough? Does grammar even count?