Some of our favorite bloggers: Andy Wibbels, Andy Paradise, John T. Unger, Des Walsh, the Mystery MindTracks Bunny, Rich Brooks, John, and of course, Denise and Patsi…
The right words can sell your book or teleseminar in 15 seconds or less. Think about it. We judge a book by its cover and we make buying or reading decisions in a quick blink of an eye.
On Wednesday, November 14, at 5 p.m. ET, The Blog Squad is inviting Susan Kendrick and Graham Van Dixhorn to give a 70 minute teleseminar on how to create killer packaging. This isn’t just for books. Packaging is required for digital products, teleseminars, coaching programs, and just about any service you want to sell these days.
Here is the link to get more information and to register ($39):
www.blogsquadteleseminars.com/SK
We’re just back from Blog World in Las Vegas – what a hoot! I’ll post some photos later today. The only disappointment was not meeting Brian Clark of Copyblogger in person. Brian couldn’t make it. The good news is that he will speak to our Blogging and Beyond group today. If you’re not a member, join so you can learn from Brian. It’s today at 5 p.m. ET, so don’t miss this.
Brian Clark of Copyblogger
declares we are on the cusp of a new wave of online possibilities. He
wants to show you how to make money teaching others what you know.
Copyblogger.com is one of the most popular writing blogs in the world. Last month Brian launched Teaching Sells, a detailed, systematic program to show entrepreneurs how to teach in order to sell products and services.
If you can teach, you can learn to sell your information and make a
ton of money doing it from home, on the Internet. We know it’s true;
we’ve been earning six figures for a couple of years doing this. We
want to learn to do it better and help you learn too.
I’m driven, that’s for sure. It’s such a great feeling to get up each day with new stuff to write and create. It’s exciting. And as one colleague said, "It sure beats working for a living!" I love my business and love what I do, so it doesn’t feel like work. Not always, of course, there’s the routine stuff too.
In our Pathway to Profits series of how to make money online, we tell clients to start with clarity of purpose. And of course that means a little introspection on what drives you. Maybe it’s just me, maybe it’s not this way for most other people, but I have a heck of a time putting my finger on any one particular "driver."
Why is it I get up at 4 or 5 in the morning to do my work? Why do I care so deeply? I know I’m not driven by money. I’ve had plenty of it at times, and that doesn’t in itself make me happy.
Can you believe all these people are in Las Vegas at the huge Convention Center just because a few of us started blogging 3 years ago? Who would have dreamed that it would blossom into all this? Blog World Expo is truly amazing!
Denise is moderating a panel tomorrow on blog design, presenting a group of blog experts and talking about our CODA business blog system for getting results from a blog.
Here are some recent stats about blogs and people online:
• Over 12 million American adults currently maintain a blog
• More than 147 million Americans use the Internet
• Over 57 million Americans read blogs
• 1.7 million American adults list making money as one of the reasons they blog
Several top speakers sang the same tune at the Mega Speaking Event last weekend: Write that book! It’s clear that getting a book published (self or otherwise) provides 6 powerful elements to your marketing:
- Attraction
- Differentiation from the others
- Visibility
- Credibility
- Authority
- Longevity
Here’s Gerry Robert’s (The Millionaire Mindset, Life Success Publishing, LLC) tips for easily and quickly writing a book…in just 40 hours:
One of the things we noticed at Mark Victor Hansen’s Mega Speaking Event was that only one presenter was a woman. Denise and I agree with Kathleen Gage that there is something missing when Internet marketing gurus, top speakers, and other experts are all men.
One of the participants approached me in the hall and asked why there weren’t other women presenting. My response, "And why isn’t there more emphasis on publishing a blog for marketing?" Blogs are one of the best ways for speakers and writers to get known, it’s a well-known fact.
It could be that although most of the presenters themselves have blogs, upon investigation The Blog Squad finds them in need of updating. Perhaps these super stars of the podium don’t have time, or don’t understand that for 20 minutes a day you get big results.
Street Smart Kathleen Gage agrees (pictured above with Denise and I): This conference needs more women and needs to teach more about how use blogs to grow business. Kathleen knows how to make money online and off. And she shares her knowledge generously with others, men and women.
She’s written a great (and free) ebook called The Truth: the truth about making money on the Internet.
This is hard: three days of top speakers delivering high energy content to 500 people from 7:30 a.m. to 8 at night, with power networking during meals and breaks. Mark Victor Hansen is a man with a huge heart and colossal visions and goals. If you get a chance to attend any of Mark’s Mega Events (books, marketing, selling) do so!
I’m beat. But I learned a ton of stuff I’ll share with you. We’re all speakers even if we only present our message to one person at a time. I’m learning how to present to larger audiences so we can grow The Blog Squad business and reach more people. Mark’s Mega Speaking Event showcases the best speakers in the business.
Marshall Sylver, who I knew as a stage hypnotist 15 years ago, is now delivering the bigger message: we are what we believe and we do what we believe we can. His steps for success are:
- Self mastery: learn to control your thoughts and emotions
- Tools: learn to use the ones you need for maximum leverage (did he mean blogs and Carts? I think so…)
- Take Action Now!
Doug Wead is a powerful speaker I had never heard before, a former White House speech writer, and I’ll be listening to his CDs soon. He’s in Wikipedia if you want to know more. His message: Connect your audience with a deeper purpose to help transform their lives.
Getting ready for my road trip from San Diego to Los Angeles is easy. Getting my business tasks in order so I can be away for 4 days without worry, is another thing. And it’s much more important to me than remembering to take a toothbrush or underpants…
Those things can be bought. Losing out on sales with clients, well, that can’t be replaced.
Fortunately, like many smart professionals, I’ve got Kick Start Cart set up and working in the background. It’s like underwear for my business!
Ebooks will be sold in my absence, teleseminar information will go out by autoresponders, and ezines will be delivered on the usual day without my having to do anything. Except set it up ahead of time.
That’s why Denise and I tell our clients who are new to marketing online that the two most important tools to set up first are your shopping cart system and a blog. No, not a website. You can function with just a blog, as long as you have the Cart.
In our series of how to use content to market your business and make money online, these two important tools are what you must set up first in what we call our Pathway to Profitstm.
Jonathan Bailey knows first hand how plagiarists work on the web. And he also knows how to fight them. On the heels of our teleseminar with attorney Jay Hollander about how to protect your creative assets, we’ve found another resource to help hard working professionals.
His blog is called Plagiarism Today. Read his story about what happened to him and what he’s done about it. Besides being well informed about the action steps you need to take when this happens to you (note the use of ‘when’ rather than ‘if’), he’s even created forms and templates for tracking and reporting offenders.
While not a lawyer, he’s been having a 95% success rate helping others resolve Web plagiarism. Here’s his disclaimer: "I am not a lawyer. I am just a legally-minded Webmaster/Writer frustrated with the plague of plagiarism online and doing something about it."
We hope this doesn’t happen to you, but know there are things you can do when it does. Has it happened to you already?
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