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Content Marketing Strategies for Smart Professionals

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Mid-Year Content Marketing Check List:
Are You On Track?

By Patsi Krakoff

Friday, July 31st, 2009

I just ran across this end-of-year check list for reviewing your business blog posts. It ties in with the 2 posts I wrote last week, about doing a mid-summer review of your content marketing efforts and How Do You Know if Your Content Marketing Is Working. This is also a great way to review your […]

Categories : About Blogs, Content Marketing, Online Marketing

Conquer the “What Do I Write Next” Conundrum…

By Patsi Krakoff

Wednesday, July 22nd, 2009

My hubby asked me the other day, "How do you keep coming up with ideas to blog about?" I'm going to be gone the last week in July for a writers conference, and just finished pre-publishing 8 blog posts which will appear during my absence. (I'll tell you a secret trick for doing this at […]

Categories : About Blogs, Content Marketing, How to...Tips, Online Marketing

Content for Coaches: Save 15% during Memorial Day Sale

By Patsi Krakoff

Sunday, May 24th, 2009

Just a quick heads up if you're an executive or leadership coach or consultant in need of quality content for your newsletters and blogs. You can get 15% off of article and newsletter services subscriptions at my other site, Content for Coaches, if you order before Tuesday May 26, 2009. If you're interested, go to […]

Categories : About Blogs, Buying Content, Coaching/Personal Development, Content Marketing, Managing Your Ezine & Blog Tasks

5 Key Content Marketing Posts for Your Business Blog

By Patsi Krakoff

Sunday, January 11th, 2009

One of the most read posts on this blog has been Pillar to Post: Do you have 5 pillar articles on your blog? In it, I discuss a suggestion from Yaro Starak that you should have at least 5 important stand-alone articles that are key for your readers and put them where they can have […]

Categories : About Blogs, Content Marketing, On Writing Better

A Checklist for 2009 Content Marketing Plans

By Patsi Krakoff

Monday, January 5th, 2009

I've been reviewing my 2008 blog posts, email broadcasts and taking stock. I hope you're doing the same, so you'll get an idea of what's needed for your own business in 2009. Here's a checklist for reviewing your content marketing results so you can know where to spend your time and energy: What were your […]

Categories : About Blogs, Content Marketing, On Writing Better, Online Marketing

Article Content for Sale: Just Add Your Name

By Patsi Krakoff

Friday, December 26th, 2008

Excuse this interruption to your Holiday fun, but some of us are working today! Okay, I'm going to play tennis in a few minutes, but before I go, I gotta ask: Do you need content? Need any coaching articles for your newsletters or blogs? You know, just in case that brain of yours needs some […]

Categories : Buying Content, Content Marketing, Writing Better Ezines, Writing Great Blog Content

Hey, Stupid! Can You Hear Me NOW?

By Patsi Krakoff

Wednesday, May 23rd, 2007

Grab their attention. In fact, steal it. Get it away from everything else by rocking their boat. Heck, why not tip it over. What words can you use in your email subject line or sales copy title that will do the job? "Scandal!" Yes, that’s more appealing than ‘insider secrets’, which has been overused to […]

Categories : Email Marketing Tips, Getting Read, On Writing Better, Online Marketing

Article Marketing: Notes

By Patsi Krakoff

Friday, March 2nd, 2007

Denise posted her notes over at the BizTips Blog from the radio show interview with Christopher Knight of EzineArticles.com, and they are worthy of repeating here: Articles should be between 400 and 1000 words The article title is the most important element; most people make their titles too short. EzineArticles.com has a 100 character limit. […]

Categories : Writing Better Ezines

Recipe for an Ezine: HTML or Plain Text Formatting Debate

By Patsi Krakoff

Monday, February 12th, 2007

Ingredient #6: HTML or Plain Text The debate continues: HTML graphic formatting or plain text for ezines? We recently ran a poll, over on Denise’s BizTipsBlog. Here are the results of what our blog readers prefer after only a few days: HTML – 79%, Plain text – 21% So where does this leave you? Experienced […]

Categories : Email Marketing Tips, Managing Your Ezine & Blog Tasks, Writing Better Ezines

Recipe For an Ezine: Write Useful Content

By Patsi Krakoff

Thursday, February 8th, 2007

Ingredient #4: Write Valuable Information Readers Can Use (part 1) Content is King AND Queen on the Web. Your first contact with Internet visitors is most likely when they land on your website, blog, one of your articles, or a landing page you’ve written. Your words act as doorman, receptionist, host, and sales team. How […]

Categories : Email Marketing Tips, Managing Your Ezine & Blog Tasks, Writing Better Ezines