What makes blogging work as the best content marketing tool there is online? I say it's the best, but maybe you don't see it that way. Maybe you see it as a chore… Business blogging works because it's a persuasion tool. It is the most powerful marketing tool on the planet. It works because readers have a chance […]
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What do you tell yourself when you skip posting on your blog? Here are a few dumb excuses I've heard lately… "I don't have time, I'll just use Twitter…it's faster." "I'll do it as soon as I [fill in blank, get caught up with email, finish this project, make a phone call, clean out the […]
This week I've been giving you some tips on how to find a good name for your blog, because until you've found that, your account profiles on various sites won't be as laser focused and memorable. I gave you 10 tips for brainstorming creative brand names, and then some tips for tag lines. Here are […]
It's said you have less than 30 seconds to capture a person's attention when they ask what you do for a living. It may be even less. Having a great brand for your blog is even more important: it will make all of your marketing pay off. People will easily remember the name and your […]
Every once in a while I think about scrapping this blog and starting over. There's way too much good content to do that, but I'd like it to be more organized and easily accessible to you. For example, I have way too many categories of stuff I don't write about much anymore, and a few […]
Who’s the Target Visitor you're aiming for when you're writing on your blog? The "who" of your blog matters more than "what" your blog is all about. It’s bigger than when or where or how, too. Here's an excerpt of a recent article by Easton Ellsworth of Visionary Blogging: How to Create Blog Content That […]
It's really important to get another pair of eyes to look at your blog. No, I'm not talking about glasses, which make you see what you're looking at better. I'm talking about a different set of eyes, someone who doesn't see what you see, but sees the stuff you can't or don't see. How do […]
Denise and I had an amazing experience at the 3-day Speak Your Way to Wealth event in Manhattan Beach. Arvee Robinson and Lee Pound were delightful hosts and well-organized. One of the most important reasons for going to in-person events is to connect with people and find out more about what people really need in […]
I’m reading Personality not Included by Rohit Bhargava right now. And I’m having pangs of inadequacy. I think I must have been somehow traumatized by the ‘in-crowd’ kids in school who were hanging out in packs and talking about having a ‘cool personality.’ (I know, but in those days we had somewhat archaic language for […]
Thanks to blogging, Denise and I are a thousand times more ‘findable’ and we get asked to speak at various events all over the country, including virtually. It’s neat being invited to share our knowledge about online marketing with people we ordinarily might never run into. So when Leesa Barnes of Podcasting fame announced she […]
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