Want to know the essentials for a writing a long sales letter or landing page for an info product or teleseminar? These tips come from Laurie Weiss of EmpowermentSystems.com. Headlines that tell the outline of the story, for people who are in a hurry and like just the facts. Testimonials for people who want to […]
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Here’s an interesting 10-point checklist to consider BEFORE writing for your ezine, blog, or web pages. It comes from Marketing Profs and is written by Jonathan Kranz for copy writers and marketers, but could also apply to newsletters and blogs. Before You Write: Your 10-Point Checklistby Jonathan Kranz September 20, 2005 1. Gather your proof […]
There’s a great article about how to ask your clients for effective testimonials, ones that aren’t too sugary, ones that can speak to the real needs of your customers over on the Psychotactics site. Ask the client three questions:1) What were your perceptions before you bought our product/service and were you reluctant in any way?2) […]
Writing copy for your web site or for marketing materials is different from writing an article for your blog or newsletter. Yet I see so many professionals (highly educated Ph.D.s, competent consultants and experiences coaches) missing the boat. If you study marketing and copywriting online (believe me, there is a ton of information available out […]
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