How often do you go back and re-read or rewrite your sales pages? If you’re like most professionals, probably not often enough. This week I’m rewriting sales copy for our ebook on business blogging (Build a Better Blog). It’s been up on the Web for more than 3 years and although it has been tweaked […]
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Denise and I had an amazing experience at the 3-day Speak Your Way to Wealth event in Manhattan Beach. Arvee Robinson and Lee Pound were delightful hosts and well-organized. One of the most important reasons for going to in-person events is to connect with people and find out more about what people really need in […]
When staging a major online teleseminar program, quite often we use a free preview telecall to generate interest. We make the subject of this call compelling in order to draw in as many people as possible to the free call. (Recently we presented The 5 Traps of Internet Marketing that Can Derail Your Business – […]
When you’re going to launch a money-making program on the ‘Net, the first step is to write your sales copy. Yesterday I listed 8 writing tasks necessary for an online campaign: 1. Sales copy 2. Email marketing messages 3. Thank you pages and thank you autoresponders4. Survey questions & survey results report5. Press releases 6. […]
Are you feeding your blog posts on Twitter and Facebook? If so, you need to pay attention to the first 15-20 words or 100 characters – usually the title and first few words of the first sentence. Not only are keywords important here for the search engines, but you also need to see what your […]
Last week I joined colleagues at Lorrie Morgan Ferrero’s one day copywriting workshop in Burbank. If you are selling information products online, or giving teleseminars, you will need to learn the basics of copywriting sales letters for landing pages. Pictured here are Lorrie and I, and Lisa Manyon, Creative Writing Services, LouAnn Savage, and me. […]
When writing persuasive copy, you want to come across as trustworthy as possible. One way to this is to be transparent about the fact that readers have doubts. Many people have been burned by buying worthless ebooks with nothing but fluff. What kind of proof can you present to show you are real and your […]
The key to writing good e-content (content for your emails and ezines) is to make the most sense in the fewest possible words, while making an impression/connection with potential clients, to the point that they respond to your call to action. Here are a few “new rules” shaping effective emailed content today. 1. Keep an […]
What are the 10 “New Rules” for effective ezines? Here are a few tips that are shaping effective ezines today. 1. Headlines are more crucial than ever. A cleverly crafted headline (or subject line for email) will determine if your email gets opened and read or not. Those headlines that can appeal to reader’s desires […]
Sooner or later you will have to write good sales copy, if you intend to make money on the Internet. Some of us academic types have antibodies in our DNA that actively seek out and destroy elements of hype and fluff. So how do you reconcile your desire to make sales, be credible, maintain trust […]
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