Why Free is Good, Done Right I work with a lot of coaches, writers, and consultants. Some of them are doing well, in spite of the recession. Others are struggling. I often wonder what the difference is between those who stay afloat in a downturn and the others. I think it's their marketing savvy more […]
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How would you define marketing? Who cares? I just know I have to do it. I never bother defining anything, I just jump in with assumptions, which is probably why it took me so long to build an online business. Maybe you shouldn't do what I do… I just like to get in there and get crackin' […]
I've got to confess to being my own worse marketing example…This weekend I read my own blog posts…and decided I talk a good talk but don't always walk the talk! What a doofus…(Another great photo from Shutterstock) It's the post about using client comments as part of a good content marketing strategy. If social proof […]
Want proof that content marketing with blogging pays off? Here are a few client testimonials… Bud Bilanich is The Common Sense Guy. He was also one of The Blog Squad’s early blogging clients. It was some time in 2005 that we set up Bud’s blog www.CommonSenseGuy.com on TypePad.com. Bud took to blogging like a duck […]
Are you using client comments like you could and should for content marketing? There's power in people's praise, but also in their comments and email messages. Remember that there are six universal principles of social influence, as identified by social psychologists, notably Robert Cialdini in the book Influence: Reciprocation Authority Commitment/consistency Scarcity Liking Social proof […]
Are you building a product funnel on your blog? If not, you're leaving money on the table. Not only that, you're missing an opportunity to solidify the relationships your hard-earned content marketing efforts are creating. (Photo: Shutterstock) It's odd that Wikipedia doesn't have a page written about this key internet marketing strategy. There's a page […]
This week I've been giving you some tips on how to find a good name for your blog, because until you've found that, your account profiles on various sites won't be as laser focused and memorable. I gave you 10 tips for brainstorming creative brand names, and then some tips for tag lines. Here are […]
4 Keys to Advanced Blogging Success- D is for Designby Patsi Krakoff, Psy.D., The Blog Squad Simply writing on a blog isn’t enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action. The CODA system is an easy check list for paying […]
I work with a lot of coaches, writers, and consultants. Some of them are doing well, in spite of the recession. Others are struggling. I often wonder what the difference is between those that stay afloat in a downturn and the others. I think it's their marketing savvy more than their talent or education, but […]
Content Marketing Review for Phyllis Goldberg, Ph.D. and Rosemary Lichtman, Ph.D. www.HerMentorCenter.com: These two dynamic women are writing a book about healing family relationships, and to attract a following they are writing on a website and blog, NourishingRelationships.com. They're attracting a following of mid-life people who face family issues caring for both adult children and […]
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