Friday’s guest post is by Robert Stretch, author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire […]
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Even when you’re giving something away, for FREE, you’ve got to write good “sales” copy that spurs people into action. In today’s info-crammed world, that means you’ve got to grab busy peoples’ attention, and get them to click, and get them so excited that they take the time to type in their email address in […]
What’s the most difficult thing about marketing your services to people on the Web? If you’re someone who sells your expertise, like a doctor, lawyer, an executive coach, any kind of consultant, it’s probably hard for you to toot your own horn. Unless you’re a raving narcissist, you probably struggle to publish a blog where […]
Want proof that content marketing with blogging pays off? Here are a few client testimonials… “Hi Patsi – your webinar training on how to incorporate a sales page into a WordPress platform is one of the BEST things I’ve participated in this year. (I’ll be creating my own WordPress blog shortly, now that I’ve gotten […]
When did you last survey your clients and prospects? Are you asking your people good questions? There are 3 big reasons you need to be asking your potential and current clients questions: You need to find out who they are: demographics and psychographics. You need to find out what they want: what are their challenges, […]
What's the big obvious difference between a visitor to your website 10 years ago and one today? Probably not much in the sense that both are looking for information that can help them and their problems. Only today, visitors are more web savvy and if they don't find what they need right away, if there's […]
What changes are you making in your marketing as a result of the new FTC guidelines for online testimonials and endorsements? The new guide lines are not new news, but some people continue to ignore them. They continue to publish the extreme success experiences of their best customers. It's tempting, I know, but the rules […]
What are your product peripherals? I mean what other products and services are your readers interested in? What else can you offer them, besides your own products and services? More products means more ways to enter your funnel, and create more profits. For example, people come to me to get help with their newsletters and […]
What should you put on your blog if you want to use it for marketing, to attract clients? Content is king, but if your design stinks, visitors won't get past the banner. They won't stay, they won't get to know you and they won't subscribe to your blog. Worse, you could be spending a lot […]
Are you building a content marketing information funnel? If not, you're leaving money on the table. Not only that, you're missing an opportunity to solidify the relationships your hard-earned content marketing efforts are creating. It's odd that Wikipedia doesn't have a page written about this key internet marketing strategy. There's a page for purchasing funnel […]
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