I met Carol at the Lake Chapala tennis courts this week. She's absolutely gorgeous and I can't tell if she's 65 or just 50. There's a new breed of healthy, active people retiring to Mexico these days.This is not your grandmother's retirement community by a long shot. Carol was curious about how I work online. […]
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Maybe I should back up here and cite some official definitions for Content Marketing. If everyone's talking about it, then we need to be clear. Like with any buzz, it can mean different things to different people. First, from Wikipedia: "Marketers may use content marketing as a means of achieving a variety of business goals, […]
There is a terrific summary of content marketing, a must-read for anyone getting started, over on the ClickDocuments' "Connect the Docs" blog written by Ambal Balakrishnan… Content Marketing: The Ultimate Cheat Sheet The shift in mind-set from copywriting-style marketing to content marketing takes a while for marketers and web authros to adjust to. There's more […]
What challenges do you face when it comes to writing great content that markets your business? Do you feel as if you've got the whole "content marketing thing" under your belt? Or are you like many professionals, scratching your head every time a new buzz word like this gets started? How do you know […]
"Content Marketing" is the Buzz-du-Jour among marketers everywhere, both on and offline. But it really isn't anything new. Smart marketers have been using these "new" writing techniques and content strategies for decades. Direct marketers, in their long sales letters, are expert at this. The "advertorial" has been around and used on the Internet for more […]
How do you make sure your ebook has good content for marketing purposes? How do you write web-savvy content that works for the Web, that markets your business, gets you found, and is link-friendly? I mean, it's all good to say you're going to get on the Content Marketing bandwagon… but how exactly do you […]
Right on the tail of my previous post and reference to Newt Barrett's post about the value of ebooks, Sean D'Souza writes a great post. I want to alert you to his entertaining perspective: Why Publishers Are Stupid About Book Pricing So yes, the pricing of e-books is not out of whack.It’s actually reasonably accurate. […]
Guy Kawasaki has done it again. He's made it so easy to set up your own page on Alltop.com. Now, instead of poking around the Web, taking hours to get a general "feed feel," I can go see all my favorite blogs and get a quick read about what's buzzin'. What's a "feed feel?" It's […]
Have you ever worked too hard? And finally, finishing a project, find out you could have made it far simpler? The other day I struggled for over an hour to come up with something interesting and relevant for you, my dear readers of this blog. I couldn't figure out a topic that appealed to me. […]
What's your favorite way of stimulating your creative juices? How do you inspire yourself? I don't usually get up at 2 a.m. and work, but when work's creative it's more like play, so why not? Here's two good posts to read and then I'll tell you why these two writers, Sean D'Souza and John Jantsch, […]
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