There are two great blog posts over at the newly launched Content Marketing Institute blog. If you’ve haven’t subscribed to this yet, do so. It has great promise for becoming THE place to get updates on how to “do” content marketing.
Here are the two posts I paid the closest attention to so far (although I probably should read the others as well…):
- 5 Ways to Extend the Reach of Your Ebook by Michele Linn
- How One Small Habit Can Make a Big Difference to Content Marketers by Sarah Mitchell
The Content Marketing Institute is the brain child of Junta42 founder Joe Pulizzi, who has managed to gather some of the best and brightest marketers who are experts in content marketing tools and tactics.
The idea is to have a place where marketers can learn the “how-to” tips that bring the best results and save time, energy and money in doing so.
Blog Content: Are you personal… or all business?
I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. The post was about staying on target with your business goals when you create content for your blog. Don’t Jerk Readers Around: 5 Tips for Staying on Track.
First Eileen said she didn’t agree with my premise that you might be jerking readers around if you’re not staying on track with your content:
“I’m not sure I agree with this. My blog niche is arts and crafts. Most of my favorite other artsy blogs do this routinely. One day they blog about what happening at home. The next they may share a tutorial or run a contest or review a book.”
Then Keenan said, “I agree with Eileen. Although you don’t want to be completely all over the map, changing up your subject matter is critical.
“Blogs represent people. They create connections to their readers through their personalities. When a blog stays on topic all the time, it begins to feel white-washed like any on or off-line newspaper or magazine.
“Personality plays a huge role in a blog. Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog. It’s what makes blogging different than reading commercial news. Read More→