I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. The post was about staying on target with your business goals when you create content for your blog. Don’t Jerk Readers Around: 5 Tips for Staying on Track.
First Eileen said she didn’t agree with my premise that you might be jerking readers around if you’re not staying on track with your content:
“I’m not sure I agree with this. My blog niche is arts and crafts. Most of my favorite other artsy blogs do this routinely. One day they blog about what happening at home. The next they may share a tutorial or run a contest or review a book.”
Then Keenan said, “I agree with Eileen. Although you don’t want to be completely all over the map, changing up your subject matter is critical.
“Blogs represent people. They create connections to their readers through their personalities. When a blog stays on topic all the time, it begins to feel white-washed like any on or off-line newspaper or magazine.
“Personality plays a huge role in a blog. Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog. It’s what makes blogging different than reading commercial news. Read More→