Archive for business blogging – Page 13

How is Playing Tennis Like Blog Writing?

One of the concerns professionals ask me about when they’re starting a new blog is this: “What if I run out of things to write about?” They’re concerned that they’ll start repeating themselves and become boring or bored.

This is not something to worry about and I’m going to prove it this week. There are 1,001 ways to write the same thing over and over again, and have fun with it!

For example, as I write this post it’s 6 a.m. and I’ve got the French Open on TV. I’ve set out to write another post about… how to write better blog posts. This is something I’ve written a million times. How can I make it different or compelling?

A quick search of previous posts and I’ve found a couple of other blog posts about blog writing and tennis:

  • 5 Blog Writing Lessons from the French Open Tennis Championships
  • French Open Tennis: More Business Lessons
  • Writing Better – Lessons from Tennis

Maybe I’ve said it all using tennis metaphors, but I don’t think so. The point I’d like you to take-away is that no matter what your main message is, there are many ways to frame it using different themes and analogies.

What sports or hobbies do you know that ties in with the business blog you’re writing? Use your imagination. Have fun with it. Chances are, your readers will enjoy it also.

3 Things that Make Me Mad Blogging

What makes you mad, really mad about your online content marketing and blogging?

For me, it’s when I write something I think is smart and clever and nobody reads it, or if they do they don’t let me know it’s helpful to them.

The second thing I hate is when I give away something I think is valuable and only a few people respond to my offer.

But I think the worst things of all are those creepy inner thoughts of…

  • Is anybody out there?
  • Does anybody care?
  • Am I writing to the wind?
  • Why am I knocking myself out with all this online content marketing?
  • Where’s the traffic?
  • Where’s the money, honey?

What about you? Are you getting enough traffic to your blog and web pages so that you reach enough of the people who want your services? Are you getting sales and new clients from your online marketing? Read More→

Smart Professionals with Dumb Blogs

Help me please. If I read one more organizational change blog full of corporate speak and business jargon, I’m going to fall off my chair and hit my head on the desk on the way down. At least that will wake me up.

Listen, I know some of these blog authors are smart. They’ve got Ph.D.s. I know they can write, after all, they’ve written dissertations. Maybe like those people who work for government agencies, the problem is “they know too much.”

I also happen to know from having a few personal conversations with them, they have personalities and actually come across as bright, interesting, and down to earth people.

What happens when they go blogging? They pack too much into a sentence. Here are several blogging blunders smart people make with their blog writing. Read More→