Archive for guest blogging

Your Business Blog:
Guest Blogging Etiquette

EtiquetteLast month, we contributed a post asking if guest blogging is really a necessary element to a good blog. The answer was a pretty resounding “yes.” In light of that, I thought I should elaborate on a few tips for how to be a good guest blogger.

First, reciprocal guest blogging can be a great opportunity for all. It helps bring new readers to each blog that is involved.

Set standards/boundaries – make sure that before you begin a guest blogging relationship, that all parties involved know what is expected of them. Setting standards for things like post length, how often the swap will occur, and how much editing the host blogger can do is important. If you are used to posting 350-400 word posts, but the blog you will be guest posting for has an average of 800 words per post, it’s important to decide which standard you will adhere to for guest posts.

Guest blogging isn’t for sales – usually guest blogging relationships are NOT geared towards direct sales. While there can be exceptions to this rule, it’s a good idea to assume that you are not using someone else’s blog as a forum to pitch your products. This is something that you and the host blogger should discuss before you begin a relationship – how much of a sales feel would they like for your posts to have (or not have)? Read More→

Guest Blogging: Just How Important Is It?

Guest-BloggingHaving guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share.

A guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer. You may just want to invite one or two writers to write posts that are their take on content that you typically share. You may want to consider a long term relationship with one or more guest bloggers, trading posts with them on a weekly, monthly, or quarterly basis. Many bloggers who are willing to contribute to your blog are likely to want you to reciprocate. Again, this can be beneficial for everyone, because interlinking between the two blogs/sites can help your search engine and page ranking.

So how do you find guest bloggers? You can start out simply. Think about some of your favorite blogs to read. Do any of them publish content that is directly related to your business, or that could fit in with your posts? Chances are you can probably think of at least a few blogs like this immediately. Consider emailing the blog’s author and inquire about a guest post or blog swap. However, when you write the email, you need to make sure you write a compelling email offer, one that is personal.  You will receive a better response if you do so.  Read More→