This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web.

Hello, Patsi’s readers. I’m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk.

Patsi was telling me how some of you don’t find writing for the web to be as natural or fun as talking. Sometimes you don’t think you’re connecting with your readers.

Seeing as we’ve all been talking since we were toddlers, and go back to what sounds right when we’re not certain, you’d think writing like you talk would be easier.

But something happened at school and at work that turned the pleasure of communication into hard labor, for both writers and readers.

Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode.

But how do you reverse years of conditioning about what writing should be? Read More→