There’s a new kid in town and he’s got game. If you’ve ever wondered about what all the buzz is about with Content Marketing and how it impacts the way you market your business online, you’ve got to meet this new kid. He’s named Content Marketing Institute, but I just call him CMI.
He’s the brain child of Joe Pulizzi, of Junta42, one of the leaders of the Content Marketing movement, and the founder of the Top42 Content Marketing Blogs list published every quarter. I am proud to be a contributor and advisor.
Here’s the challenge. Many businesses are still operating under the mistaken assumptions of Web 1.0 and even 2.0 where you put up a website and spend money on pay-per-click and wonder why it’s not bringing in leads or business.
In today’s interconnected social media world, you’ve got to do more, and know what’s smart or not. Otherwise, you waste time, energy and money doing the wrong things. But there’s so much new stuff, it’s confusing.
- How do I develop a content marketing strategy?
- How do I create content that my audience will find valuable?
- What are the best content marketing tactics for my audience and expertise areas?
- How do I best manage the content marketing process? If I decide to outsource, how do I do that?
- How do I measure what’s working (and what’s not) to make changes?
And unless you’re a big corporation with staff (and even so….) it’s hard to know where to spend your money and time.Finally there’s a place to learn new content marketing strategies. Check it out here: Content Marketing Institute: How-to Content Marketing Training and Education.
Here’s what Joe says about why he decided to found CMI:
“The hope of CMI (what I call the great experiment), is to bring the best and brightest minds in the content marketing and content strategy industries together to help marketing professionals answer these how-to questions.”
“CMI is launching as a daily source of how-to content marketing information, followed this summer by a membership site dedicated to content marketing training and education.”
Congratulations to Joe, and his executive editor Michele Linn for putting this new site together. I’m proud to be a contributor and advisor.