Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “sales page” is something you need except once in a while for a product launch, when you’re trying to sell something.
Some people call them landing pages, or squeeze pages. I think the term was meant to squeeze your email address out of you, how weird is that? So let’s be clear about what kind of circus animal we’re going to be training to sit up and do tricks on our free teleseminar this Thursday.
Thursday, June 24, 2010 at 4 p.m. ET I’m interviewing Suzanne Bird-Harris on how to use a WordPress platform to create great sales pages. We’ll talk about format styles, different ways to use a page, and key elements that work to build trust. If you can’t attend, you will be sent the audio file and access to our power point presentation, if you register. You can register here:
Here’s my definition of the sales page beast: an attractive, compelling page published on the Internet that is optimized for search engines and designed to persuade a defined group of readers to take one specific action.
There are many ways to write and format a sales page, and what is attractive or compelling is subjective. The key element that makes these pages different is its focus on one specific action.
How you get readers to take the action you want them to? This one factor is the basis of expensive sales copywriting courses. Good Internet copywriting skills combine psychology with sales training, search engine optimization, with story telling and carefully crafted prose. No small task, for sure.
Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now.
How you format that page can make a huge difference in results. You can turn people away and fail to build trust with unprofessional formatting, design, fonts. You don’t want sloppy web pages. (To me, there is nothing worse than huge fonts in red that use exclamation marks like they are screaming at me!!!)
It’s akin to those weekend TV commercials of the used car dealer with the toupee and mustache banging on the hood of an old junker telling me what a good deal he’s got.
I digress. I’m sure you’ve seen sales pages you hate and wondered why people use them. Our class will be about what works and how you can easily format your own pages, using the WordPress Sales Page wizard.
Here’s my list of different ways you can use a “sales page” format, or a single stand-alone page designed for readers to take action.
- Sales of a product or informational product like a book
- Registration for a class or workshop, virtual or otherwise
- Membership in a program, paid or otherwise
- Subscription to a newsletter, free or otherwise
- Download a free report, white paper, or ebook/ ecourse
- Take a poll or vote
- Enter a contest
- Sign up for any kind of program or subscription-based group
I hope you find this class interesting and useful. Creating them doesn’t have to be time-consuming or expensive. Fortunately there are inexpensive tools like Suzanne’s WordPress sales page that can help you.
While we can’t cover everything you need to become an expert, you’ll come away with some basic ideas and tips you can use the next time you need to create a page.