When is the last time you took a good look at your ezine with an eye towards making
it better? Maybe you have a coach who helps you with your practice development tasks.
Or, maybe you are just flying by the seat of your panties…!
When I started out as a coach, I took a look around at what the top coaches were doing.
Wow, was I ever impressed and intimidated! There’s some good stuff out there. There is
also a lot of fluff.
The War on Fluff
Fluff is any newsletter or ezine which stimulates a yawn and triggers an automatic finger
reaction on the delete button. If I see an opening paragraph about the weather or a U.S.
holiday or something blatantly self-promotional, I can’t help myself. My finger is trained
like Pavlov’s dogs only they don’t salivate they hit the delete key.
(I just don’t think holidays are interesting, maybe I’m wrong, but also we are living in a
global community, people! Your snow storm isn’t relevant to people in Australia and neither
is Valentine’s Day! As for religious holidays and politics, you should know better by now…)
If your ezine is working, readers should be calling you or emailing with questions and comments.
If your ezine is working, you should be getting new subscribers every week.
If your ezine is working, your readers should be forwarding it on to their friends and associates.
If your ezine is working, your articles should be getting picked up and reprinted in other ezines
and on other websites.
Here’s my Free Offer:
Get an Ezine Makeover!
For the first ten people who ask me, I will take a look at their ezine and give my
professional comments, say, three good features and three ideas for improvements. Or whatever
is required to help improve the ezine. My review will be from three perspectives:
1. Overall look and design (graphics, formatting, essential elements)
2. Content (articles are interesting, well written, well edited, researched and supported by facts)
3. Effectiveness (will it get clients or build credibility, or what it is designed to do)
Here’s how to do this: email me your ezine. I will respond within two days with my review.
My Request to You:
Please forward the link to this new blog to as many coaches as you can, or consultants, or trainers
or others who write and publish their own ezine to build their professional practices. That way we
can grow the number of visitors to this blog and get more input, ideas, tips and tools for creating
great coach ezines.
I will be at the ICF conference Nov. 1-6 in Quebec City. First, I will attend the Executive Summit, where
the top Executive Coaches gather to discuss best practices. Then I will be at Booth #53 where my
associate Elge Premeau and I are launching our e-book The Guide to Great Coach Ezines. We will
have a number of free bonuses you can get just for coming by and saying ‘hello,’ or rather ‘bonjour!’
It should be great fun to meet everyone, especially those interested in publishing their own great
October 13 yours truly will be guest speaker/teacher at the Client Compass Ask the Expert Series. I
will give a teleclass on creating great coach ezines. You won’t want to miss this class for the 12 Steps
to an Effective Coach Ezine.