Fred Gleek writes a good newsletter, even if it is in plain text and a mile long. It’s enjoyable and, more importantly, full of valuable common sense on Internet marketing. To get on his ezine list, send a blank email to firstname.lastname@example.org.
Here’s what Fred has to say about visitors to your web site. Imagine that your site is really good, has valuable content, and some informational products for sale. It’s so good that 5% of them actually buy and download something from you. What about the 95% that don’t?
Remember, if you have a great site, it will close 5% or so.
This means that 95% of the people who come to your site
will leave without buying. What will you do with them? In fact,
the answer to that question is almost more important that
learning how to close a greater number of people.
How do you get them to stop and say: "OK, I’ll give you a
chance. If you claim that you have some good stuff I’ll give
you my email address, but don’t take advantage of me and start
sending me loads of crap."
If you can get 20% of those 95% who aren’t buying to let you
continue the conversation, you’re in good shape. They are
willing to give you another shot if you first prove yourself.
I believe strongly in giving visitors a chance. Not everybody’s ready to buy after one visit. But many want to sample you and your stuff a little more, they are willing to give you another chance.
Give them your newsletter to subscribe to, give them a valuable report ("6 secrets about X that they won’t tell you"), or, like Fred, give them 5 free books!
Also, please feel free to share the following link
with people to get 5 copies of my most popular
books for FREE!
People love free, especially when it’s packed with value. But remember, as Fred says, be respectful of your visitors’ time and intelligence: Don’t start sending them a load of crap! (That’s a quote from Fred, not my words!)