Wednesday, Nov. 30 our guest expert will be Tom Evslin, Hackoff.com
8:30 p.m. ET
Blooks – More choice for readers; more opportunity for authors
Book publishing is undergoing the same Internet-induced disruptive change in marketing, promotion and distribution that has confounded the traditional music industry. Readers benefit from increased choice and online access to content including fiction; authors will benefit from reduced barriers to publication.
Blogs are both a new distribution platform for fiction and a new marketing and promotional channel. Although some readers will always prefer a book they can hold in their hands, online books can have interactive features which traditional books don’t – including reader interaction, subscription via email or RSS feed, and linked online support material.
hackoff.com: an historic murder mystery set in the Internet bubble and rubble is written by Tom Evslin, the exCEO of an Internet company who is a well-known blogger. The blook (book on a blog) includes a faux company website, an online store, a wiki, and a user forum. Although the book will have a hard-cover edition, the Internet is its first distribution platform and the basis for its publicity campaign.
To learn more about Tom Evslin and his history in the evolution of the Internet, go here.
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