How Copywriting Skills Bring Both Traffic and Sales
Wednesday, May 31, 2006, 8:30 p.m. ET
Guest Expert: Brian Clark, Copyblogger
Why all the fuss about business blogging? Unlike the static websites of the early web, a business blog is a dynamic web presence that attracts new prospects, establishes a relationship with them, and allows them to effortlessly become a client or customer.
A blog is a lead generation and customer relationship management tool all in one, but only if you tell a story that matters to your target market.
Copywriting is the art of selling with words and getting people to take action —whether your goal is publicity or a sale —and it’s the secret to achieving your Internet marketing goals.
Brian Clark is a serial entrepreneur who makes his living from the Internet and the written word, thanks to his knowledge of copywriting and direct marketing. Because Brian is not a copywriter for hire, he literally bets his own money on his writing every day, and he is sold on the benefits of blogging for business. As a former attorney, Brian has been in the persuasion business his entire professional life, but enjoys going to work a whole lot more these days.
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Conversations with Experts: How to Build Your Business On and Off-line
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