A smart biz mentor once told me that success is in the 1% nuances. He said the difference between someone selling and making money online and someone doing all the work and NOT making money is in the details, those little tweaks to your email and web copy content marketing.
If you're like me, you don't want to come across like an internet marketing sleeze-bag and hype yourself up so bad you're embarrassed to read your own stuff. Especially if you're selling your own writing or services. There's something funny about selling yourself.
I just had a sale on my article and e-newsletters subscriptions and boy, did it start out slow. Happily, it ended with a bang of new orders. So I had a chance to analyze my own marketing efforts. Here's what I found.
My original email announcement was written on the spur of the moment and it sucked. It was pure ME: coming from my point of view, telling why I was offering 15% off, etc.
What it needed was to come from the customers' point of view: what's in it for them? What are the big fat benefits that make this an attractive deal? Now I should know this, but I wasn't thinking.
Okay, that was last week and maybe no one saw the email. For sure no one responded. Zilch.
Then I got an email from Naomi Dunford about Marketing for Nice People, the program she's doing with Sonia Simone. These two write great stuff, each in a different style. They decided to partner up and offer really smart tips on how to handle precisely this marketing dilemma:
How to be nice and still sell the sh*t out of your stuff.
And Naomi and Sonia explained to me that I could actually make a few little tweaks, say, change a few small details that would make for a 12.5% improvement. And that just 12.5% improvement would lead to doubling the results for my business.
So I did what they told me. And it worked. My sale was a rousing success.
Why don't you read what they have to say about this tricky little aspect of Marketing Yourself?
I've signed up for their full program and you should too. Just for reading their website copy, they give you four really great audio files to listen and learn from.
In fact, if you're in a hurry, listen to this audio file right here on Writing Non-Sleazy Sales Copy.
The premium course has a week on each of these areas:
- How to get more traffic and find more prospects
- How to turn more prospects into paying customers
- How to make more profit from each sale
- How to throw less time away so you can get more good stuff done
- What to do after the first sale to make each customer more profitable
- How to create an unbreakable bond with your customer, so they'd never consider going with anyone but you
Are you ready to learn some important marketing psychology? Are you brave enough to risk putting a bad word in your headline? Are you nice enough to know what you should do and how to phrase it so that you can make money online?