What are you reading? You may not have much time to keep up with the latest biz books in your field. But some of us (me) spend a lot of time reading. Let me share with you what I'm reading now that I think is really worthwhile.
You may wonder how these relate to writing on the web, or marketing, but trust me, they do. Psychology is the meaningful connection linking marketing to people in any field or profession.
Here's what's on my night table, my desk, my lounge chair out by the pool, and next to my stationary exercise bike:
- Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It, by Marshall Goldsmith
- Rules of Thumb, by Alan M. Webber
- Linchpin: Are You Indispensable? by Seth Godin
- Flow: the Psychology of Optimal Experience, by Mihaly Csikszentmihalyi
- The Healthiest Meals on Earth, by Jonny Bowden
- The Mature Mind: the Positive Power of the Aging Brain, by Gene D. Cohen
- Letting Go of the Words: Writing Web Content that Works, by Janice Redish
- Drive: the Surprising Truth about What Motivates Us, by Daniel H. Pink
- Driven: How Human Nature Shapes Our Choices, by Paul R. Lawrence and Nitin Nohria
What's on your reading list?
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