Blogging Services: Content Marketing for Coaches

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed.

Instead, they could have edited out a few words to make it a little calmer, in my opinion. But since they are a standardized service, they don’t do any editing or make suggestions.  They just deliver what you give them, even though as clients, we aren’t always knowledgeable about what the results will be like. What do you think?

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter, Facebook and LinkedIn groups.

I absolutely love doing this, since I’m writing about leadership development, organizational change, and human behaviors. It keeps me on my toes with reading Harvard Business Review and the best business books around.

The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Until I get to know them better, I don’t have good handle on the way they talk. And blog writing is very much like having a conversation with an ideal client.

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. I also optimize it for search engines, and check stats. Which is why it’s not an inexpensive contract.

For now, I can’t take on any new clients, as my schedule is full. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case.

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing, and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month.

In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants.

I’ve noticed my own blog writing has slipped from five days a week to four, but it’s better to provide quality posts you can use, rather than post every day.

Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.