Today’s post was written by Louise Baker, freelance blogger and journalist.
When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.” Here is an inside look at what you need to know about three of the top Twitter Apps for business: CoTweet, HootSuite and Twaitter.
CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. There are two versions of the application available, including Standard and Enterprise.
CoTweet Standard is fairly basic and is designed for individuals or small businesses who only manage a couple of Twitter accounts with a relatively small team. CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics.
HootSuite allows business users to manage all of their accounts on Twitter, FaceBook, LinkedIn, WordPress and even FourSquare from one convenient place. Their features for managing Twitter accounts in particular have earned HootSuite awards from Mashable, the Shorty Awards and others.
HootSuite has its own url shortening service, owl.ly, that provides users with analytics on all of the links that they post across their accounts. HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively.
If the main problem that you are running into with using Twitter effectively is scheduling your tweets effectively, Twaitter is may be the only Twitter business app that you really need at the moment. One of the main problems that new business users encounter when they are getting used to Twitter is losing valuable time by logging into the service every hour or so to post links and respond to comments.
Twaitter is designed to let casual Twaitter users pull up a calendar when you are ready to post a tweet and schedule precisely when you want it to go out. You can schedule the same handful of tweets to post at various times of the day and even manage as many Twitter accounts as you like straight from your Twaitter dashboard.